Graphic Film Market by Product Type (Polyethylene, Polypropylene, Polyvinyl Chloride), Film Type (Opaque, Transparent, Translucent, Reflective), Manufacturing Process, Printing Technology, End-Use Industry, and Region - Global Forecast to 2028
The graphic film market size is estimated to be USD 28.9 billion in 2023, and it is projected to reach USD 36.2 billion by 2028 at a CAGR of 4.6%. The market growth of graphic film is driven by several factors such as rising urbanization, improving living standards, increasing construction and developmental activities, growing automotive industry, and others.
Global Graphic Film Market Trends
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Graphic Film Market Dynamics
Driver: Improving living standards and rising construction industry
The dynamic surge in construction and developmental initiatives, coupled with the elevation of living standards, stands as a pivotal catalyst propelling the graphic film market forward. Within the realm of construction, graphic films assume a central role in shaping architectural designs, signage, and branding applications. The escalating pace of global urbanization and infrastructure development has generated a heightened need for graphic films that are not only durable but also visually captivating, especially for embellishing building exteriors and interiors. The current emphasis on aesthetics and visual communication in architecture has spurred the widespread adoption of graphic films to elevate the overall aesthetic appeal of structures.
Restraint: Volatility in raw material prices
The graphic film market encounters a significant challenge attributed to the fluctuating costs of raw materials. Variations in the prices of crucial raw materials essential for graphic film production, such as petroleum-based products, exert a notable influence on the overall manufacturing expenses. These material costs are susceptible to unpredictable shifts, influenced by factors such as geopolitical events and global economic conditions. This volatility presents difficulties for manufacturers, creating challenges in accurately estimating production expenses and maintaining stable pricing for graphic film.
Opportunity: Increasing demand for bio-plastics
The graphic film market is experiencing promising opportunities driven by the escalating demand for bioplastic polymers. With a heightened focus on environmental sustainability, there is a notable shift towards eco-friendly materials across various industries. Bioplastic films are made from the biodegradable material—cellulose. Moreover, polymers such as PE, PP, and PVC—which are made from renewable resources such as bioethanol—can also be used as raw materials for graphic film.
Challenges: Limited Recycling Options
The graphic film market encounters a notable challenge with limited recycling options, adversely affecting the sustainability of these materials. Unlike commonly recycled materials such as paper and cardboard, graphic films, particularly those composed of traditional plastics, often lack well-established recycling systems. The intricate nature of these films, incorporating multiple layers or coatings for specific functionalities, adds complexity to the recycling process.
Ecosystem of Graphic Film Market
“Dominance of Promotional and advertisement in the Graphic film end-use industry segment.”
In terms of the end-use industry, the promotional and advertisement industry is estimated to be the largest market during the forecast period, in terms of value. Graphic film offers a visually striking and versatile medium for conveying messages. In the promotional and advertising sector, where capturing attention is crucial, the ability of graphic films to deliver vibrant and creative visuals makes them highly sought after. Graphic film play a pivotal role in brand building and recognition. Advertisers and marketers leverage graphic film to create visually appealing logos, signage, and promotional materials that contribute to establishing a strong brand identity.
“Polyvinyl Chloride is the fastest growing product type segment of the graphic film market.”
In the graphic film market, the polyvinyl chloride segment is expected to hold the highest compound annual growth rate (CAGR) in terms of value during the forecast period. PVC graphic film offers a high level of versatility, making it suitable for a wide range of applications within the graphic arts industry. It can be used for signage, banners, vehicle wraps, and other promotional materials, contributing to their widespread adoption. Apart from this, PVC graphic film also offers several benefits such as durability, excellent printability, cost-effectiveness, availability in various sizes, good chemical resistant properties, and others.
“Transparent Film is the second fastest growing film type segment of the graphic film market.”
Transparent graphic films provide a visually appealing and sophisticated look. This aesthetic quality is particularly valued in applications where the underlying surface or design needs to remain visible, enhancing the overall appearance of the graphics. Transparent graphic films are commonly used in interior design applications, such as glass partitions, decorative panels, and window graphics. They enable designers to enhance spaces without obstructing natural light or views.
Calendered process is the most usable manufacturing process in the graphic film market.”
The calendered process stands out as the most widely utilized method for producing graphic films due to its unique combination of key advantages. These key advantages include controlled thickness, smooth surface finish, dimensional stability, good printability, enhanced strength & durability, optical clarity, strength, cost-effectiveness, and others. Due to such benefits of this process, the film is used in several application areas such as promotional banners, signage applications, POP displays, advertisement stickers, etc.
“Flexography is the fastest-growing market for graphic film market.”
End-use industries such as automotive, promotional & advertisement, industrial, and others show a preference for flexographic printing over alternative techniques. Flexography currently presents compelling advantages for both product marketing and purchasing management. Thanks to recent advancements, it now offers the capability to produce high-quality images and graphics, ensuring consistent and repeatable results from one job to another. Moreover, flexographic printing facilitates swift and cost-effective changeovers, particularly beneficial for supporting small-quantity production runs.
“APAC is the speediest-growing market for graphic film market.”
In terms of value, the Asia Pacific will be the fastest-growing region in the overall graphic film market.
This growth is attributed to rapid urbanization, increasing disposable income, and improving living standards, which drive the renovation, and decoration activities across the residential & non-residential complexes. Apart from this, the growing automotive industry also drives the demand for automotive wraps across the region. This fuelled the market of graphic films in the region during the forecast period.
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Key Market Players
Key stakeholders steering the trajectory of the graphic film market include 3M (US), Avery Dennison Corporation (US), DuPont de Nemours Inc. (US), CCL Industries (Canada), Fedrigoni S.P.A. (Italy), ORAFOL Europe GmbH (Germany), HEXIS S.A.S. (France), Arlon Graphics, LLC (US), Achilles USA Inc.(US), Dunmore (US), Drytac (US), LX Hausys (South Korea). To solidify their positions in this competitive market, these industry frontrunners have judiciously employed a range of growth strategies. This encompasses acquisitions, diversifying their product lineup, geographical expansions, and forging productive partnerships, collaborations, and agreements. Through these strategic maneuvers, they aim to cater to the escalating demand for graphic film, particularly from dynamic emerging markets.
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Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
Report Metric |
Details |
Years Considered |
2021–2028 |
Base year |
2022 |
Forecast period |
2023–2028 |
Unit considered |
Value (USD Million/Billion), Volume (Million Square Meters) |
Segments |
Film Type, Manufacturing Process, Printing Technology, Product Type, End-Use Industry, and Region |
Regions |
Asia-Pacific, North America, Europe, South America, and Middle East & Africa. |
Companies |
The major players are 3M (US), Avery Dennison Corporation (US), DuPont de Nemours Inc. (US), CCL Industries (Canada), and Fedrigoni S.P.A. (Italy) and others are covered in the Graphic film market. |
This research report categorizes the global Graphic film market on the basis of Type, Application, and Region.
Graphic film Market, By Film Type
- Opaque Films
- Transparent Films
- Translucent Films
- Reflective Films
Graphic film Market, By Product Type
- Polyethylene
- Polypropylene
- Polyvinyl chloride
- Others
Graphic film Market, By End-Use Industries
- Automotive
- Promotional & Advertisement
- Industrial
- Others
Graphic film Market, By Manufacturing Process
- Calendered
- Casting
- Others
Graphic film Market, By Printing Technology
- Flexography
- Rotogravure
- Offset
- Digital
Graphic film Market, By Region
- Asia Pacific (APAC)
- North America
- Europe
- South America
- Middle East & Africa
The market has been further analyzed for the key countries in each of these regions.
Recent Developments
- In October 2023, Avery Dennison Corporation (US) partnered with Siser North America, to announce the retail launch of EasyPSV Starling, a pressure-sensitive vinyl film product.
- In October 2023, DuPont de Nemours, Inc. (US) announced its collaboration with United States Steel Corporation, to launch COASTALUME, which combines the strength and self-healing characteristics of U. S. Steel’s GALVALUME material with DuPont Tedlar Polyvinyl Fluoride (PVF) film.
- In October 2023, Drytac launched Polar Blockout UV opaque printable block-out film. It is the ideal solution for two-sided window graphics and other block-out layer requirements.
- In September 2023, Drytac announced the launch of its new ReTac Clear PET film in North America.
- In July 2023, Innovia (a subsidiary of CCL Industries (US)) invested in a new coating line to develop a new range of PVC-free films for the graphics sector at their site in Wigton, Great Britain.
- In March 2023, ORAFOL Europe GmbH (Germany) launched a new Oracle 651 Matte PVC film. It is used for indoor and outdoor applications. It is available in 18 vibrant, luxurious matte colors.
- In March 2023, HEXIS S.A.S (France) announced the acquisition of Stickittome, specializing in the supply of vinyl films for the printing and cutting process
- In March 2023, Avery Dennison Corporation announced the expansion of its product line by adding two products DOL 1060 Max & DOL 1360 Max.
- In November 2022, CCL Industries has launched a new generation of polypropylene, high gloss films, which are printable by both HP Latex and UV Inkjet systems.
Frequently Asked Questions (FAQ):
What growth prospects do the graphic film market present?
Rising urbanization, improving living standards, rising automotive industry, increasing disposable income, rising advertisement industry, and others are the possible factors that drive the global graphic film market growth.
How do product type choices influence the graphic film market dynamics?
The market is categorized based on product types into segments like polyethylene, polypropylene, polyvinyl chloride, and others. PVC graphic films are known for their versatility, making them suitable for a wide range of applications such as signage, advertising, decorative purposes, and others. Apart from this, PVC graphic films offer several benefits such as durability, resistance to weathering, easy printability, and others. These benefits help to influence the market of graphic film.
Which application predominantly utilizes graphic film?
On the basis of end-use industry, the market is segmented into the following end-use industries such as promotional & advertisement, automotive, industrial, and others. The promotional & advertisement industry holds the largest market share, where graphic films are used in promotional banners, POP displays, billboards, posters, promotional stickers, and others.
Which companies are at the forefront of the graphic film market?
Major market players include 3M (US), Avery Dennison Corporation (US), DuPont de Nemours Inc. (US), CCL Industries (Canada), Fedrigoni S.P.A. (Italy), ORAFOL Europe GmbH (Germany), HEXIS S.A.S. (France), Arlon Graphics, LLC (US), Achilles USA Inc.(US), Dunmore (US), Drytac (US), LX Hausys (South Korea), and others.
What are the prime factors that are poised to influence the market in the forecast period?
Rising expenditure on the advertising industry, increasing growth of the automotive industry, rising disposable incomes, etc. propels the market of graphic film. Apart from this, technological advancements and growing concern towards sustainability also influence the market of graphic film. .
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This research involved the use of extensive secondary sources and databases, such as Factiva and Bloomberg, to identify and collect information useful for a technical and market-oriented study of the Graphic film market. Primary sources included industry experts from related industries and preferred suppliers, manufacturers, distributors, technologists, standards & certification organizations, and organizations related to all segments of the value chain of this industry. In-depth interviews have been conducted with various primary respondents, such as key industry participants, subject matter experts (SMEs), executives of key companies, and industry consultants, to obtain and verify critical qualitative and quantitative information as well as to assess growth prospects.
Secondary Research
In the secondary research process, various sources such as annual reports, press releases, and investor presentations of companies; white papers; and publications from recognized websites and databases have been referred to for identifying and collecting information. Secondary research has been used to obtain key information about the industry's supply chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
The Graphic film market comprises several stakeholders in the supply chain, which include suppliers, processors, and end-product users. Various primary sources from the supply and demand sides of the markets have been interviewed to obtain qualitative and quantitative information. The primary participants from the demand side include key opinion leaders, executives, managers, directors, and CEOs of companies in the Graphic film market. Primary sources from the supply side include associations and institutions involved in the Graphic film industry, key opinion leaders, and processing players.
Following is the breakdown of primary respondents—
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Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the size of the global Graphic film market. The research methodology used to estimate the market size includes the following:
- The key players in the industry were identified through extensive secondary research.
- The supply chain of the industry and market size, in terms of value, were determined through primary and secondary research.
- All percentage shares split, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research includes the study of reports, reviews, and newsletters of key industry players along with extensive interviews with key officials, such as directors and marketing executives.
Market Size Estimation: Bottom-Up Approach
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Market Size Estimation: Top-Down Approach
Data Triangulation
After arriving at the total market size from the estimation process explained above, the overall market was split into several segments and subsegments. To complete the overall market size estimation process and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data have been triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size has been validated by using both the top-down and bottom-up approaches.
Market Definition
A graphic film is a polymer-based sheet or layer designed for the efficient storage of diverse data, labels, and product security information. Functioning as a protective layer, it not only safeguards the content but also elevates the visual allure of the product. These films come in several product types like polypropylene, polyvinyl chloride, polyethylene, and others. There are several printing methods such as flexography and rotogravure, offset, and digital, which can be used to print the thunks or drawings over the surface of the film.
Key Stakeholders
- Material Suppliers and Producers
- Regulatory Bodies
- End User
- Research and Development Organizations
- Industrial Associations
- Graphic film manufacturers, dealers, traders, and suppliers.
Report Objectives
- To define, describe, and forecast the global Graphic film market in terms of value and volume.
- To provide insights regarding the significant factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
- To analyze and forecast the market based on film type, product type, printing methods, manufacturing processes, end-use industries, and region
- To forecast the market size, in terms of value and volume, with respect to five main regions: North America, Europe, Asia Pacific, South America, and Middle East & Africa.
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape.
- To strategically profile key players in the market.
- To analyze competitive developments in the market, such as new product launches, capacity expansions, and mergers & acquisitions.
- To strategically profile the leading players and comprehensively analyze their key developments in the market.
Available Customizations:
Along with the given market data, MarketsandMarkets offers customizations as per the specific needs of the companies. The following customization options are available for the report:
Product Analysis:
- Product Matrix which gives a detailed comparison of the product portfolio of each company
Regional Analysis:
- Further breakdown of the Rest of the APAC Graphic film market
- Further breakdown of the Rest of Europe’s Graphic film market
Company Information:
- Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Graphic Film Market