The global anti counterfeit packaging market for food and pharmaceuticals is estimated to reach $79.3 billion by 2014, growing at a CAGR of 8.6 % from 2009 to 2014. The market is mainly driven by the increasing awareness among manufacturers about counterfeiting and financial losses caused by it. The RFID and holograms market is expected to grow at a CAGR of 20.2% and 14.2% respectively. The growth of the RFID market is fuelled by the increasing demand of tracking the products through the supply chain.

The growth of the anti counterfeit packaging market is boosted by the increased demand for secured packaging. The untapped Asian market is expected to contribute significantly towards the growth of this market. Anti counterfeit implementation is increasing in drugs sold through retail chains as the pharmaceutical companies are concerned about the level of counterfeiting and applying multi layered protection to combat counterfeiting. Market participants are focusing on distribution agreements and new product developments to enhance their market positions. Partnerships and mergers and acquisitions are also being used as a strategic tool for expanding their market presence.

This analyst briefing focuses on the anti counterfeit packaging market for food and pharmaceuticals over the period 2009-2014.The agenda for the briefing includes discussion on key high growth market, marking the growth trend in the techniques for anti counterfeit packaging technologies. Furthermore, a briefing will be conducted on the competitive scenario and geographic opportunities for the similar topic. It analyzes the major opportunities for the global anti counterfeit market; and also evaluates the major trends in the macro- and micro-markets with respect to different geographic regions. Our report covers the applications of food and pharmaceuticals market. The application of anti counterfeiting is increasing in branded drugs and food products.

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