The increasing demand for fresh and quality packaged food, consumer convenience and manufacturers concern for longer shelf life of the food products is driving the market for Global active and smart packaging technology in food and beverage market. The global market for active and smart packaging technology for food and beverages is expected to grow to $23.474 million in 2015, at an estimated CAGR of 8.2% from 2010 to 2015.

Amongst all market segments, modified atmosphere packaging commands the largest share in terms of value, while smart and intelligent packaging leads in terms of growth. Freshness indicators and time temperature indicators are the major product segment in smart and intelligent packaging, which is commanding the largest share due to increased application in packaged food, ready-to-eat meal and frozen food category. In terms of value, the active packaging technology contributes to approximately 35% of the global active and smart packaging technology.

North America is the major market for active and smart packaging technology because of increasing health awareness among the consumers. Therefore, it holds the largest share (35.1%) of the global market. Europe forms the second largest market for active and smart packaging technology due to increased demand for sustainable packaging and stringent regulations. Currently, the market players are focusing on development of new products. As a result, new products development accounted for the highest share of the total competitive developments in the global advanced packaging technology market in food and beverages from June 2008 to September 2010. Maximum developments have been seen in oxygen scavenger product segment.

Industry participants with the most significant product developments include Multisorb technologies, Sealed Air Corporation, Ball Corporation, Amcor limited, Sysco Corporation, and PakSense.

This analyst briefing focuses on the global active and smart packaging technology for food and beverage market over the period 2010-2015.The agenda for the briefing includes discussion on key high growth markets, marking the growth trend in the active and smart packaging technology and applications market. Furthermore, a briefing will be conducted on the competitive scenario and geographic trends and opportunities in active and smart packaging technology.