HomeConsult Details

Client Consult Problem Statement:

MnM’s client, a leader IT product and services company, was interested in assessing the global opportunity for healthcare providers market – across various major segments (including services, software, cloud, big data analytics, mobile, social and security) and geographies. Major objectives of the project was studying the overall market dynamics – key drivers, restraints and trends and identifying opportunities for the client.

Solution Provided:

1. Methodology Adopted by MnM :

MnM conducted multi-level, qualitative and quantitative study by gathering information mainly from secondary research and MnM repository. Key parameters influencing the market were identified and their trends were studied to get the market numbers. Both, top-down and bottom-up approaches were used to use to derive in-depth market insights. MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target segments.

2. Actual Solution Provided:

• Qualitative insights – drivers, opportunities and trends
• Identifying customer priorities and conducting deep-dive analysis based on existing surveys
• Profiles of key companies
• Opportunity assessment of major segments – Cloud, Analytics, Mobile, Social and Security
• Identifying IOT trends across major geographies
• Strategic insights to the client
• Sales battle card

Value Delivered:

The client was able to identify the key market segments with high growth opportunities and study its competitors and their strategies. The study also provided sales battle card to the client which helped them to approach their prospective customers.

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