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Client Consult Problem Statement:

MnM’s client who is a global specialty chemical company that produces a broad range of advanced materials, additives and functional products, specialty chemicals, and fibers was interested in project involving “Assessment of Bio-derived Plasticizers in Europe and North America”. The key objective for the study involved:

  1. In-depth analysis of the current and future potential of non-ESO bio-derived plasticizers by product types, application categories and target regions (Europe & North America)
  2. To analyze every aspect of the usage of plasticizers in target industries and analyze the positioning of non-ESO bio-derived plasticizers among other types
  3. Market dynamics, Supply chain analysis, key end use applications and OEMs, key value chain influencers, commercial drivers & constraints (Industry and Customers) and technical drivers & constraints, comparing with competing materials, etc.
  4. Competitive benchmarking with plant locations, installed capacity, operating rates, supply chain channels, strategic developments, etc.

Solution Provided:

  1. Methodology Adopted by MnM : MnM carried out a detailed search of publicly available information as well as leverage in-house information on the bio-derived plasticizers industry to orient the project and to engage the industry’s value chain including manufacturers, suppliers, distributors, dealers, wholesalers, associations and regulatory authorities. Exhaustive primary interviews were conducted from sales, marketing, production, R&D, technical experts using a semi-structured Discussion Guide to understand and provide the in-depth analysis of the market. These interviews were conducted with manufacturers / suppliers of bio-derived plasticizers, manufacturers / suppliers of raw material, users of plasticizers in various industries, distributors, wholesalers, dealers, institutions (associations, regulatory authorities), independent consultants and industry experts.
  2. Actual Solution Provided: - Through the detailed outcome of the study, we provided inputs on-

    Market size (current and forecasts) of the Bio-derived Plasticizers by product type, application and region (Europe and North America). Market dynamics and supply chain analysis with key influencers across value chain were identified for Bio-derived Plasticizers. Key commercial drivers / constraints of bio-derived plasticizer with competing materials and technical drivers / constraints based on various parameters were analyzed for the forecasts of different segments. Competitive benchmarking for the key companies was done which includes general overview, plant locations, installed capacity, operating rates, supply chain channels, strategic developments in the Bio-derived Plasticizers market.

Value Delivered:

MnM’s client was able to understand the current scenario of the of the non-ESO bio-derived plasticizers market. The research enabled the client to identify and evaluate potential of the non-ESO bio-derived plasticizers, given the existing usage, industry acceptance and future market potential. Also, the market forecasts were provided to focus client’s attention to the high growth markets of ESO bio-derived plasticizers. The competitive benchmarking also helped to understand the client’s present situation in the market and further helps the client to build short and long term strategies.

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