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Client Consult Problem Statement:

MNM’s client, One of the top Petrochemical Company in Middle East, was interested in competitive intelligence study which aims to analyze the major manufacturers of Polyolefin foam manufacturers in Middle East, China, India & South East Asia. The key focus of the study included the following:

  1. Identification of key players for the polyolefin foam market in Middle East, China, India & South East Asia
  2. Identification of expansion plans of key players, if any, in the countries mentioned
  3. Analysis of the estimated production of polyolefin foam produced (in MT) of the key players
  4. Identification of the manufacturing plants of the key players in Middle East, China, India & South East Asia
  5. Identification of the top 100 manufacturers of the polyolefin foam market in Middle East, China, India & South East Asia

Solution Provided:

  1. Methodology Adopted by MnM : MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key manufacturers as well as regional producers across the target geographies. By conducting detailed and informative primary discussions within these respondent categories across various regions, MnM analyzed estimated production capacity information. In total, MnM conducted 25 primary discussions, of which 20 were within the targeted key players, while balance 5 spanned across covering the manufacturers of polyolefin foam manufacturers in the targeted geography.
  2. Actual Solution Provided: -
      • MnM studied processes across various regions in South East Asia capturing product portfolio of several manufacturers
      • Each Top competitor was studied on a production granularity, to understand production yields per annum, in order to identify the polyolefin market for each region
      • Manufacturers list of polyolefin foam was also accounted for during study with various product portfolio (e.g. Polyethylene Foam Sheet, Polypropylene/PP Foam Sheet, EVA Foam, Expanded Polypropylene (EPP) Foam, XLPE, and XPE Foam Sheet) to identify competition present in the regions
      • The study also estimates the production capacity of polyolefin foam (in MT) of the key players
      • Discussions were held with competitors to understand their production capacity estimates
      • MnM identified that most of the manufacturers present in the market are mainly in Malaysia, Thailand and Indonesia in South East Asia

Value Delivered:

After going through detailed production analysis and various competitors mapping by MnM, its client successfully recognized the various product manufactured by polyolefin foam manufacturers in the regions and also mapped the competitors mapping across different product verticals. The client was able to compete in the market with competitive pricing and understood the production capacity of various top competitors.

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