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Client Consult Problem Statement:

This assignment was for “Assessment of new product launch: Lensless Smart Sensor”. The client needed to understand in-depth analysis of Machine Vision systems market for various application and by different geographic market. The client was interested into various camera types and their market share in different industries/applications. The client was also interested in knowing detailed supply chain, pricing analysis and competitor analysis for this market.

Solution Provided:

MnM carried out a detailed search of the public domain and its own proprietary & non-proprietary database on target machine vision systems market to orient the project, develop the industry structure including, manufacturers/suppliers, distributors, customers, associations, regulatory authorities and allied stakeholders. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi-structured Discussion Guide to understand and provide the in-depth analysis of the market. These interviews were used to draw out information such as major customers, end user industry demand, customers activity, trends, future growth, etc. Similarly among regulatory authorities, associations and others bodies, MnM also obtained detailed information on market sizes, usage trends, future growth prospective for target end user industries along with the major consumer details.

Value Delivered

  • MnM’s client was able to understand the current scenario of the Machine Vision Systems market. Also, the market forecasts were provided to focus client’s attention to the high growth camera markets of Machine Vision systems.
  • The application and industry market with the market size and their product line also helped the client to target the new product launch in different application segments

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