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Client Consult Problem Statement:

The client was interested in understanding the various applications of silicone products specifically for electronics market. For the purpose, MnM proposes to conduct this global market analysis of silicone products used in various applications of electronics and electrical components.

Solution Provided:

  1. Methodology Adopted by MnM
    • Pre-survey discussion

    Firstly, MnM had a detailed pre-survey discussion with the client. During the meeting, MnM and the client reviewed the project deliverables, information available with the client and other issues pertaining to the project including

    • The client’s understanding of the silicone applications in electronics & electrical industry
    • Key silicone manufacturers/suppliers, distributors, customers, and end-user industries
    • Understanding technical and commercial issues, trends specific to the industry

    • Secondary research

    MnM then carried out a detailed search of the public domain and its confidential and non-confidential database on the silicone industry to orient the project, develop the industry structure including manufacturers/suppliers, distributors, dealers, wholesalers, associations, and so on

    • Primary research

    MNM carried out in-depth primary interviews with various knowledge sources to develop between 50%-60% of the key information required for completing the project. Major knowledge sources are placed below:

    • Manufacturers/suppliers of silicone products
    • Manufacturers/suppliers of raw material
    • Users of silicone products in various industries
    • Distributors, wholesalers, and dealers among others
    • Associations
    • Others (independent consultants and industry experts)

    MnM used a combination of top down and bottom up approach for carrying out this study as described below:

    Top down Assessment:

    • Manufacturers/suppliers were covered through the top down approach
    • Among these categories of respondents, MnM used a discussion guideline to carry out the interviews
    • These were unstructured interviews among sales, marketing, production, R&D, logistic, technical specialists employed by manufactures/suppliers
    • Further, MNM conducted interviews among technology developers and raw material suppliers. These interviews were used to draw out information such as market demand, activity, initiatives, product offerings, applications, trends, and future growth. Similarly, among associations and others bodies, MNM obtained detailed information on usage trends, future growth prospective, and so on.

    Bottom up Assessment:

    • Customers – Manufacturers of electrical & electronic equipments, lighting, building & construction, and automotive manufacturers
    • Customer level interviews were used on a semi-structured questionnaire. MnM interviewed customers to understand their current and forecast usage, adaption level, application, and future demand of silicone products
    • MNM interviewed at least three functions in each key customer to ensure that information is complete and accurate
  2. Actual Solution Provided: MnM provided the following solutions to the client:
    • Provide an understanding of the various forms of silicone products which are used in electronics & electrical industry
    • Estimate and forecast the global and regional markets of silicone products used in electronics & electrical industry
    • Provided updates about the recent developments in the industry
    • Provide an in-depth understanding of the value chain of silicones for electronics & electrical industry

    Value Delivered:

    • MnM client was able to understand the use of silicone products in various applications specifically of electronics & electrical industry
    • Gained an understanding of the value chain for silicones in electronics & electrical industry
    • Gained an understanding of the global and regional market size
    • Identified the key market players and their market shares at a regional level

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