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Client Consult Problem Statement:
Solution Provided:
1. Methodology Adopted by MnM :
The study involved extensive interviews from the primary respondents from the supply side and demand side involving the key producers, processors, retail and wholesale supply chain members, end-users, and research institutes for the estimation and evaluation of the total addressable market.
2. Actual Solution Provided:
• Evaluation of the market and it’s growth segments and technologies used in these growth segments
• Customer evaluation/segmentation and decision making process on meat market
• Sources of funds, how tests are funded, price points and pricing models
• Sales infrastructure and distribution structures required
• Competition, focusing on key competitors
• Regulatory requirements, current and potential changes
• Acceptance to and potential use of their service, comparison of these with current traditional platforms used
• Critical success factors for entry into and penetration of the China poultry meat market
Value Delivered:
Recommendation on poultry meat market entry strategies by considering consumer behavior, supply chain advantages, market growth pattern, market player strategies. After working through the detailed market analysis and end-use market assessment by MnM, client successfully formulated its market entry strategy for its products.
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