HomeConsult Details

Client Consult Problem Statement:

MNM’s client is one of the leading power and automation technology groups engaged MnM to understand current and futuristic market scenario, product segmentation, and competitive scenario for power consumables which consists of compressors, differential pumps, fans, HVAC, winches, cranes and power system components consisting of transformers, frequency controlled motors, main distribution switchgear in marine vessels, thus carrying out product portfolio analysis. The study also helped CLIENT in projecting the overall distribution needs like trafo ratings, frequency controlled motors and main distribution switchgears.

Solution Provided:

1. Methodology Adopted by MnM :

MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across each marine vessel type .Both, top-down and bottom-up approaches were used to cover key sources of primary information that included shipbuilding companies, fleet owners, power component & power consumable oem’s, drilling contractors, oil field operators, independent industry associations. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analysed the number of power consumables and power system components installed on each vessel along with their power ratings. In total, MnM conducted 75 primary discussions, of which 30 were within the supplier segment, while balance 45 spanned across covering various marine vessel types that included offshore rigs, offshore support vessels, offshore construction vessels, and oil tankers.

2. Actual Solution Provided: Through the detailed outcome of the study, we provided inputs on-

• Estimation of the market size by volume up to 2020 for power consumables and power system components segmented by each marine vessel type.
• Study the competitors and benchmark the players in each product line to identify the leading players in product segment thus carrying out a product portfolio analysis
• Estimation of the market share of the leading companies in power system components & power Consumables in each vessel
• Identification of the target segments by analysing the market attractiveness vs competition level

Value Delivered:

Through the detailed outcome of the study, MNMs CLIENT was able to assess intrinsic market insights to design its product portfolio. MNM’s CLIENT will be able to project the overall distribution needs like trafo ratings, frequency controlled motors and main distribution switchgears.

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