HOME Top Market Reports Mobile Application Development Platform Market by Deployment (Cloud, On-Premise), by End User Type (SMBs, Large Enterprise), by Industry Verticals, by Region (NA, EU, APAC, MEA, LA) – Global Forecast to 2019

Mobile Application Development Platform Market by Deployment (Cloud, On-Premise), by End User Type (SMBs, Large Enterprise), by Industry Verticals, by Region (NA, EU, APAC, MEA, LA) – Global Forecast to 2019

By: marketsandmarkets.com
Publishing Date: January 2015
Report Code: TC 3108

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The current era of mobility is driving the Mobile Application Development Platform Market, enabling consumers and enterprise users to abandon PCs and laptops in order to give way to smart devices. Application development teams are gearing up to produce mobile apps that their consumers require. The main challenge that enterprises face is the lack of knowledge about the right tools and technologies. The recent developments in technology have outpaced the ability of the IT manager for the changes in the advancements of apps. MADP is a vital area for the communication industry. This technological segment is currently garnering a lot of attention from major platform providers such as IBM, Covertigo, and Halosys to name a few.

The implementation of MADP will help to outdo the competition by offering a superior user experience to their customers along with enhancing the efficiency of their workers. The common challenge that developers face is ensuring the quality and performances of mobile apps which at times are driven by various devices, operating systems and testers. MADP promises to bring in improvements in the lifecycle of the development process.

The initiation of MADP has brought in new mobile applications with unanticipated performance demands. The implementation of reliable development practices and growing demand for departmental collaboration has created an opportunity to take the power of MADP to the next level.

MADP brings in significant benefits to enterprises because it helps to upsurge the speed of mobile enterprise application development and facilitates data connectivity that are ideal for industries such as BFSI, healthcare, retail, transportation and logistics, media and entertainment, telecom and IT, construction, education ,and manufacturing.

The Mobile Application Development Platform Market is fast gaining traction which is evident from the acquisitions of Sky Technologies by Kony, Notify by Globo, Solaris Mobile by EchoStar, and NetNearU Corporation by ViaSat. Key players such as IBM, Oracle Corporation, SAP, Kony, Telerik, Verivo Software, Salesforce.com, Appcelerator, and HP offer the MADP platform to the end consumers. There are many smaller players such as Convertigo, Halosys, PLC, and Globo that offer the MADP platform either through a third party vendor or as a suite at a relatively low cost.

This report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, burning issues, and best practices in the Mobile Application Development Platform Market. The report also examines growth potential market sizes and revenue forecasts across different regions as well as industry verticals.

The report forecasts the trends for the Mobile Application Development Platform Market in the following sub-markets:

On the basis of deployment type:

  • Cloud
  • On-premises

On the basis of user type:

  • SMBs
  • Large enterprises

On the basis of industry vertical:

  • BFSI
  • Healthcare
  • Retail
  • Transportation and Logistics
  • Media and Entertainment
  • Telecom and IT
  • Construction
  • Education
  • Manufacturing
  • Others

On the basis of regions:

  • North America (NA)
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America (LA)

Table of Contents 
 
 
1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Year
    1.4 Currency
    1.5 Package Size
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Market Size Estimation
    2.2 Market Crackdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data Taken From Secondary Sources
           2.3.2 Key Data Taken From Primary Sources
           2.3.3 Assumptions
           2.3.4 Key Industry Insights

3 Mobile Application Development Platform Market: Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 35)
    4.1 Attractive Market Opportunities in MADP Market
    4.2 MADP Market – Top Three Industry Verticals
    4.3 Global MADP Market
    4.4 MADP Market Potential
    4.5 MADP User Type Market (2019)
    4.6 MADP Regional Market
    4.7 Industry Vertical Growth Matrix
    4.8 Lifecycle Analysis, By Region 2014

5 Mobile Application Development Platform Market Overview (Page No. - 42)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 MADP Market Size, By Deployment Type
           5.3.2 MADP Market Size, By User Type
           5.3.3 MADP Market Size, By Industry Vertical
           5.3.4 Mobile Application Development Platform Market Size, By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Increasing Number of Commercial Mobile Devices
                    5.4.1.2 Emergence of Cloud Based Technology
                    5.4.1.3 Rising Demand Among Enterprises for Mobile Apps
           5.4.2 Restraints
                    5.4.2.1 Rising Costs and Technical Difficulties
                    5.4.2.2 Increasing Importance of Security
           5.4.3 Opportunities
                    5.4.3.1 Implementation of Reliable Development Practices
                    5.4.3.2 Growing Demand for Departmental Collaboration
                    5.4.3.3 Better Management of Applications on Different Platforms
           5.4.4 Challenges
                    5.4.4.1 Constantly Checking for Uniformity Across Platform
                    5.4.4.2 Maintaining Back-End Integration
           5.4.5 Burning Issue
                    5.4.5.1 Drastic Fall in the Usage of Native Apps
    5.5 Standards
           5.5.1 Introduction
           5.5.2 Federal Information Processing Standard (FIPS)
           5.5.3 Federal Information Security Management Act (FISMA)

6 Industry Trends (Page No. - 54)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Pest Analysis
           6.3.1 Political Factors
           6.3.2 Economic Factors
           6.3.3 Social Factors
           6.3.4 Technological Factors
    6.4 Porter’s Five Forces Analysis
           6.4.1 Threat From New Entrants
           6.4.2 Threat From Substitutes
           6.4.3 Bargaining Power of Suppliers
           6.4.4 Bargaining Power of Buyers
           6.4.5 Intensity of Competitive Rivarly

7 Global Mobile Application Development Platform Market Analysis, By Deployment Type (Page No. - 63)
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises

8 Global Mobile Application Development Platform Market Analysis, By User Type (Page No. - 73)
    8.1 Introduction
    8.2 SMBS
    8.3 Large Enterprises

9 Global Mobile Application Development Platform Market Analysis, By Industry Vertical (Page No. - 83)
    9.1 Introduction
    9.2 BFSI
    9.3 Healthcare
    9.4 Retail
    9.5 Transportation and Logistics
    9.6 Media and Entertainment
    9.7 Telecom and It
    9.8 Construction
    9.9 Education
    9.10 Manufacturing
    9.11 Others

10 Geographic Analysis (Page No. - 107)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 127)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 New Product Launches
             11.2.2 Agreements, Partnerships, and Collaborations, 2012-2014
             11.2.3 Mergers and Acquisitions
             11.2.4 Expansion
             11.2.5 Venture Captial (VC) Funding

12 Company Profiles (Page No. - 140)
     12.1 Introduction
     12.2 SAP AG
             12.2.1 Business Overview
             12.2.2 Products and Services
             12.2.3 Key Strategies
             12.2.4 Recent Developments
             12.2.5 SWOT Analysis
             12.2.6 MNM View
     12.3 IBM Corporation
             12.3.1 Business Overview
             12.3.2 Products and Services
             12.3.3 Key Strategies
             12.3.4 Recent Developments
             12.3.5 SWOT Analysis
             12.3.6 MNM View
     12.4 Oracle Corporation
             12.4.1 Business Overview
             12.4.2 Products and Services
             12.4.3 Key Strategies
             12.4.4 Recent Developments
             12.4.5 SWOT Analysis
             12.4.6 MNM View
     12.5 Kony
             12.5.1 Business Overview
             12.5.2 Products and Services
             12.5.3 Key Strategies
             12.5.4 Recent Developments
             12.5.5 MNM View
     12.6 Microsoft Corporation
             12.6.1 Business Overview
             12.6.2 Products and Services
             12.6.3 Key Strategies
             12.6.4 Recent Developments
             12.6.5 SWOT Analysis
             12.6.6 MNM View
     12.7 Verivo Software
             12.7.1 Business Overview
             12.7.2 Products and Services
             12.7.3 Key Strategies
             12.7.4 Recent Developments
             12.7.5 MNM View
     12.8 Salesforce.Com
             12.8.1 Business Overview
             12.8.2 Products and Services
             12.8.3 Key Strategies
             12.8.4 Recent Developments
             12.8.5 SWOT Analysis
             12.8.6 MNM View
     12.9 Appcelerator
             12.9.1 Business Overview
             12.9.2 Products and Services
             12.9.3 Key Strategies
             12.9.4 Recent Developments
             12.9.5 MNM View
     12.10 Hewlett Packard
             12.10.1 Business Overview
             12.10.2 Products and Services
             12.10.3 Key Strategies
             12.10.4 Recent Developments
             12.10.5 MNM View
     12.11 Microstrategy
             12.11.1 Business Overview
             12.11.2 Products and Services
             12.11.3 Key Strategies
             12.11.4 Recent Developments
             12.11.5 MNM View

13 Appendix (Page No. - 172)
     13.1 Discussion Guide
     13.2 Introducing RT: Real Time Market Intelligence
     13.3 Available Customizations
     13.4 Related Reports
 
 
List of Tables (71 Tables) 
 
Table 1 Global Mobile Application Development Platform Market Size and Growth Rate, 2012-2019 ($Million, Y-O-Y %)
Table 2 Increasing Number of Commercial Mobile Devices  Will Drive the Market
Table 3 Increasing Importance of Security  Will Restraint the Growth of Mobile Application Development Platform
Table 4 Better Management of Applications on Different Platform Will Act as an Opportunity for MADP
Table 5 Maintaining Back End Integration Will Be the Major Challenge for Platform Providers
Table 6 Global Mobile Application Development Platform Market Size, By Deployment Type, 2012-2019 ($Million)
Table 7 Global Cloud Deployed MADP Market Size, By User Type, 2012-2019 ($Million)
Table 8 Global Cloud Deployed MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 9 Global Cloud Deployed MADP Market Size, By Region, 2012-2019 ($Million)
Table 10 Global On-Premises Deployed MADP Market Size, By User Type Voice ,2012-2019 ($Million)
Table 11 Global On-Premises Deployed MADP Market Size, By Industry Vertical,  2012-2019 ($Million)
Table 12 Global On-Premises Deployed MADP Market Size, By Region,  2012-2019 ($Million)
Table 13 Global Mobile Application Development Platform Market Size, By Access Type, 2012-2019 ($Million)
Table 14 Global SMBS MADP Market Size, By Deployment Type, 2012-2019 ($Million)
Table 15 Global SMBS MADP Market Size, By Industry Vertical , 2012-2019 ($Million)
Table 16 Global SMBS MADP Market Size, By Region, 2012-2019 ($Million)
Table 17 Global Large Enterprises Mobile Application Development Platform Market Size, By Deployment Type, 2012-2019 ($Million)
Table 18 Global Large Enterprises MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 19 Global Large Enterprise MADP Market Size, By Region, 2012-2019 ($Million)
Table 20 Global Mobile Application Development Platform Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 21 Global Market Size in BFSI Industry Vertical, By Deployment Type 2012-2019 ($Million)
Table 22 Global Market Size in BFSI Industry Vertical, By User Type,  2012-2019 ($Million)
Table 23 Global Market Size in BFSI Industry Vertical, By Region, 2012-2019 ($Million)
Table 24 Global Market Size in the Healthcare Industry Vertical, By Deployment Type, 2012-2019 ($Million)
Table 25 Global Market Size in the Healthcare Industry Vertical, By User Type, 2012-2019 ($Million)
Table 26 Global Market Size in the Healthcare Industry Vertical, By Region, 2012-2019 ($Million)
Table 27 Global Mobile Application Development Platform Market Size in the Retail Industry Vertical, By Deployment Type, 2012-2019 ($Million)
Table 28 Global Market Size in the Retail Industry Vertical, By User Type, 2012-2019 ($Million)
Table 29 Global Market Size in the Retail Industry Vertical, By Region2012-2019 ($Million)
Table 30 Global Market Size in the Transportation  and Logistics Industry Vertical, By Deployment Type, 2012-2019 ($Million)
Table 31 Global Market Size in the Transportation and Logistics Industry Vertical, By User Type, 2012-2019 ($Million)
Table 32 Global Market Size in the Transportation ND Logistics Industry Vertical, By Region, 2012-2019 ($Million)
Table 33 Global Market Size in the Media and Entertainment Industry Vertical, By Deployment Type, 2012-2019 ($Million)
Table 34 Global Market Size in the Media and Entertainment Industry Vertical, By User Type, 2012-2019 ($Million)
Table 35 Global Market Size in the Media and Entertainment Industry Vertical, By Region, 2012-2019 ($Million)
Table 36 Global Mobile Application Development Platform Market Size in the Telecom and It Industry Vertical, By Deployment Type,  2012-2019 ($Million)
Table 37 Global Market Size in the Telecom and It Industry Vertical, By User Type, 2012-2019 ($Million)
Table 38 Global Market Size in the Telecom and It Industry Vertical, By Region, 2012-2019 ($Million)
Table 39 Global Market Size in the Construction Industry Vertical, By Deployment Type,  2012-2019 ($Million)
Table 40 Global Market Size in the Construction Industry Vertical, By User Type, 2012-2019 ($Million)
Table 41 Global Market Size in the Construction Industry Vertical, By Region, 2012-2019 ($Million)
Table 42 Global Mobile Application Development Platform Market Size in the Education Industry Vertical, By Deployment Type, 2012-2019 ($Million)
Table 43 Global Market Size in the Education Industry Vertical, By User Type, 2012-2019 ($Million)
Table 44 Global Market Size in the Education Industry Vertical, By  Region, 2012-2019 ($Million)
Table 45 Global Market Size in the Manufacturing Industry Vertical, By Deployment Type, 2012-2019 ($Million)
Table 46 Global Market Size in the Manufacturing Industry Vertical, By  User Type, 2012-2019 ($Million)
Table 47 Global Mobile Application Development Platform Market Size in the Manufacturing Industry Vertical, By  Region, 2012-2019 ($Million)
Table 48 Global Market Size in the Others Industry Vertical, By  Deployment Type, 2012-2019 ($Million)
Table 49 Global Market Size in the Others Industry Vertical, By  User Type, 2012-2019 ($Million)
Table 50 Global Market Size in the Others Industry Vertical, By  Region, 2012-2019 ($Million)
Table 51 Global Mobile Application Development Platform Market Size, By Region, 2012-2019 ($Million)
Table 52 North America: Market Size, By Deployment Type, 2012-2019 ($Million)
Table 53 North America: Market Size, By User Type, 2012-2019 ($Million)
Table 54 North America: Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 55 Europe: Market Size, By Deployment Type, 2012-2019 ($Million)
Table 56 Europe: Market Size, By User Type, 2012-2019 ($Million)
Table 57 Europe: Mobile Application Development Platform Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 58 APAC: Market Size, By Deployment Type, 2012-2019 ($Million)
Table 59 APAC: Market Size, By  User Type, 2012-2019 ($Million)
Table 60 APAC: Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 61 MEA: Market Size, By Deployment Type, 2012-2019 ($Million)
Table 62 MEA: Market Size, By User Type, 2012-2019 ($Million)
Table 63 MEA: Mobile Application Development Platform Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 64 Latin America: Market Size, By Deployment Type, 2012-2019 ($Million)
Table 65 Latin America: Market Size, By User Type, 2012-2019 ($Million)
Table 66 Latin America: Mobile Application Development Platform Market Size, By Industry Vertical, 2012-2019 ($Million)
Table 67 New Product Launches, 2012-2014
Table 68 Agreements, Partnerships, and Collaborations, 2012-2014
Table 69 Mergers and Acquisitions, 2011-2014
Table 70 Expansion, 2012-2014
Table 71 VC Funding, 2011-2014 
  
List of Figures (64 Figures) 
 
Figure 1 Mobile Application Development Platform Markets Covered
Figure 2 Research Design
Figure 3 Mobile Application Development Platform Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Break Down of Primary Interview: By Company Type, Designation, and Region
Figure 6 Data Triangulation
Figure 7 MADP Market Size, User Type Snapshot (2014-2019): Market for Large Enterprise is Expected to Double in the Next Five Years Figure 8 MADP Market Size, Industry Vertical Snapshot (2014-2019): BFSI Will Dominate the Market
Figure 9 Global Mobile Application Development Platform Market Size, By Deployment, 2014-2019
Figure 10 Global MADP Market Share, 2014- North America Will Exhibit the Highest Market Share in 2014
Figure 11 Growing Demand for Departmental Collaboration Will Act as an Attractive Market Opportunity for the MADP Market
Figure 12 BFSI, Retail and Transportation and Logistics Are the Top Three Industry Segments Gaining the Highest Traction in Terms of Market Size
Figure 13 North America Holds the Maximum Share in the MADP Market (2014)
Figure 14 Asia-Pacific is Expected to Have the Highest Market Growth Potential in the Years to Come
Figure 15 Large Enterprise Will Continue to Dominate the MADP Market in the Next Five Years
Figure 16 Asia-Pacific Market to Grow Faster Than Europe and North America
Figure 17 MADP Industry Verticals, Growth Matrix
Figure 18 Regional Lifecycle
Figure 19 Platform Providers to Play A Crucial Role in MADP Market
Figure 20 Mobile Application Development Platform Market Size, By Deployment Type
Figure 21 MADP Market Size, By User Type
Figure 22 MADP Market Size, By Industry Vertical
Figure 23 MADP Market Size, By Region
Figure 24 Rising Demand Among Enterprises for Mobile Apps Will Drive the Market for MADP
Figure 25 Value Chain Analysis
Figure 26 Porter’s Five Forces Analysis (2014): Availability of Substitute Products Have Decreased the Value of the MADP Platform
Figure 27 Cloud-Based Deployment Will Have More Than Half the Share By 2019
Figure 28 Global Mobile Application Development Platform Market By Deployment, Geographic Analysis (2014)
Figure 29 Large Enterprises is Expected to Hold the Largest Market Share for the Cloud Deployed MADP
Figure 30 Large Enterprises Will Continue to Dominate the On-Premises Deployed MADP Market
Figure 31 SMBS  Exhibit the Fastest Growth Rate in the MADP Market During the Forecast Period
Figure 32 Geographic Analysis of the MADP Market, By User Type,
Figure 33 SMBS Tend to Deploy Mobile Application Development Platform on Cloud
Figure 34 Large Enterprises Tend to Deploy Mobile Application Development Platform Market On-Premises
Figure 35 BFSI and Retail  Would Control the Largest Market Share for Large Enterprise MADP Market
Figure 36 Global Mobile Application Development Platform Market is Largely Dominated By the BFSI Industry Vertical
Figure 37 Geographic Analysis of the MADP Market, By Industry Vertical
Figure 38 North America Will Lead the MADP Market
Figure 39 Geographic Snapshot – Asia-Pacific is Emerging as A New Hotspot
Figure 40 Asia-Pacific: One of the Attractive Destinations for Almost All Industry Verticals
Figure 41 Geographic Snapshot (2014-2019): Asia-Pacific an Attractive Destination for the Overall Mobile Application Development Platform Market
Figure 42 North America Market Snapshot: BFSI Industry is Expected to Contribute Maximum to the Market Value in 2014
Figure 43 Asia-Pacific MSS Market Snapshot –  Retail Expected to Gain Popularity By 2019
Figure 44 Asia-Pacific is One of the Fastest Growing Regions in the MADP Market
Figure 45 Companies Adopted Partnerships/ Agreements/ Collaborations as the Key Growth Strategies Over the Last Three Years
Figure 46 Oracle and SAP AG Grew at the Fastest Growth Rate Between 2009 and 2013
Figure 47 Mobile Application Development Platform Market Evaluation Framework
Figure 48 Battle for Market Share: Partnerships, Agreements, and Collaborations Are the Key Strategies
Figure 49 Geographic Revenue Mix of Top 5 Market Players
Figure 50 SAP AG: Business Overview
Figure 51 SAP AG: SWOT Analysis
Figure 52 IBM: Business Overview
Figure 53 IBM: SWOT Analysis
Figure 54 Oracle Corporation : Business Overview
Figure 55 Oracle Corporation: SWOT Analysis
Figure 56 Kony : Business Overview
Figure 57 Microsoft Corporation: Business Overview
Figure 58 Microsoft Corporation: SWOT Analysis
Figure 59 Verivo Software : Business Overview
Figure 60 Salesforce.Com: Business Overview
Figure 61 Salesforce.Com:SWOT Analysis
Figure 62 Appcelerator: Business Overview
Figure 63 Hewlett Packard: Business Overview
Figure 64 Microstrategy : Business Overview

Mobile Application Development Platform (MADP) is a type of software suite that allows business organizations to build and trial mobile apps for smart devices. The propagation of mobile platforms and technologies, along with the advancement of smart devices, provide plenty of opportunities for captivating applications. In addition to the developments in mobile technologies, the consumer interface is becoming a dominant factor in outlining the adaptability of the mobile applications. This report analyses the Mobile Application Development Platform Market for the forcasting period of 2014 to 2019.

Today, enterprises are apprehending the prospective value mobile applications can bring to diverse lines of business as efficiency tools for employees and as engagement channels facing consumers. Conversely, choosing a development approach for these applications, explicitly native, web, or hybrid involves various factors such as budget, venture time frame, target audience, and application functionality.

Industries of all multiplicities have begun to realize that the target audience for their business applications has shifted in substantial numbers from the use of customary personal computers such as desktops and laptops, to using mobile devices such as smartphones and tablets for individual purposes. Moreover, developers also require accurate tools to build mobile applications. As more enterprises have begun to embrace exceptional mobile policies, the demand on the developer is increasing exponentially. Developers are not only tasked with the challenge of generating high quality, instinctive user experiences, but also need to work within the context of a limited resource pool and a reduced development lifecycle.

The revolution of mobile solutions has been a turning point in the history of technology. This is quite apparent with sudden growth in the number and variety of mobile devices used to conduct business functions. For the enterprise, the precise mobile strategy can boost revenues and output and in turn improve customer relations and services. However, developing mobile applications for even a single platform is a significant challenge due to the rapid modulation of Operating System (OS) and hardware duplications.

Therefore, in the Mobile Application Development Platform Market, application development teams must be skilled of using numerous development environments that would help to address all the distinctions and requests of the mobile landscape. This requires MADP vendors to deliver incorporated solutions to the market that address consumer concerns and offer the security, employer experience, and scalability that is required to support growing mobile application requirements that enterprise expect in the present deployment environment.

MarketsandMarkets expects the total Mobile Application Development Platform Market to grow from $1, 919.9 million in 2014 to $7,151.2 million by 2019 at a Compound Annual Growth Rate (CAGR) of 30.1% during the forecast period.

The overall size of the MADP market is the revenues generated by large enterprises and SMBs on the deployment of MADP.

Global Mobile Application Development Platform Market Size, 2014-2019 ($Million)

Mobile Application Development Platform Market

Source: MarketsandMarkets Analysis

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