Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)
[192 Pages Report] The online advertising market is expected to grow from $125.82 billion in 2014 to $220.38 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.9% during the forecast period. Marketing plays a very vital role in any organization. It distinguishes one organization from others and helps to establish that organization as a successful brand. Advertising or brand promotion is one of the key ingredients for any successful marketing strategy. Right advertising strategy revolves around target audience. If the advertising or promotional events are not reaching to the target audience, the results might be catastrophic. In short, advertising or promotional strategies can make or break an organization. This is the reason why an organization takes advertising decisions very cautiously.
Earlier, advertising methods were simpler. Advertisements or brand promotions were placed in print media, mostly in newspapers and magazines among others. The levels of reach for these mediums were low. The costs associated were high. Most importantly, it was not certain whether the message will be delivered to right audience or not. With the evolution of the Internet or World Wide Web, technologies and advertising strategies advanced. As the reach of Internet increased, it emerged as a strong communication medium which has stronger reach and lower costs as compared with print media.
Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
Any marketing campaign can be considered as successful if it increases the lead generation of higher quality, and decreases the customer acquisition costs. Online advertising helps a lot to reduce these costs and to generate better leads. That is why, industries ranging from Consumer Packaged Goods (CPG) to automotive, from retail to Information Enabled (IT) enabled services, and budgets for online advertising are increasing day-by-day. Major industry verticals contributing a large share of online advertising market size are automotive, Banking, Financial Services, and Insurance (BFSI), CPG, retail, media and entertainment, and transport.
There are several players in the online advertising market. Google is the obvious market leader in this market followed by Facebook, which is growing exponentially in this market. Other major vendors in this market are Amazon, AOL, Baidu, Microsoft, and Twitter.
In terms of regions, North America (NA) and Europe are the biggest regional markets in the total online advertising market. The traction of other regions such as Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) is estimated to be higher than that of NA and Europe. It is estimated that APAC will be a bigger market than Europe in the next couple of years. Opportunities in MEA and LA are high which is driving revenue at higher growth rate in these regional markets; however, the market will remain lesser and at the bottom of the list.
This research report segments and categorizes the global online advertising market on the basis of the following segments:
On the basis of format:
- Search Engine Marketing
- Display Advertising
- Classified
- Mobile
- Digital Video
- Lead Generation
- Rich Media
- Others
On the basis of vertical:
- Automotive
- BFSI
- CPG
- Education
- Healthcare
- Industrial
- Media and Entertainment
- Retail
- Telecommunication and Information Technology-Enabled Services (ITES)
- Transport and Tourism
- Others
On the basis of region:
- NA
- Europe
- APAC
- MEA
- LA
The online advertising market is gaining high traction across several industries. The primary reasons driving high traction are increasing Internet users and high adoption rate of smartphones and other portable devices. Since the awareness levels of users are increasing day-by-day and the market place is filled with cutthroat competition, targeting right audience is very important. With the advancement of technology, it becomes quite simpler for advertisers to identify a potential or prospective customer or client. With the help of online advertising, advertisers can reach a bigger pool of prospects with incurring lesser cost as compared with trivial print media advertising.
Earlier, search engine marketing was the major source of revenue in online advertising market. Later with the advancement in the technological space, newer advertising format came into existence such as display ads, digital video, and now rich media and mobile advertising format. Search engine advertising played a significant role when there were fewer substitutes available in the market for a product or service. With time, competition in all the verticals increased and it became difficult to distinguish one brand from the other. In such cases, to distinguish and to reach/target more of the prospective buyers, advertisers started adopting these newer advertising formats. This situation created an opportunity for publishers and other vendors such as enablers, Demand Side Platform (DSP), Data Management Platform (DMP), Supply Side Platform (SSP), advertising service providers, and carriers in this market.
The online advertising market research report focuses on the global market across advertising formats, different verticals, and regions. Key segments included in the report are by formats (search engine marketing, display advertising, classified, mobile advertising, digital video, lead generation, rich media, and others), verticals (automotive, Banking, Financial Services, and Insurance (BFSI), Consumer Packaged Goods (CPG), Education, Healthcare, Industrial, Media and Entertainment, Retail, Telecommunication and Information Technology-Enabled Services (ITES), Transport and Tourism, and others), and Regions (North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA)). Online advertising research report also emphasizes the upcoming trends, drivers, restraints, and opportunities of this market.
Overall Market Size
MarketsandMarkets expects that this market is one of the markets which are growing aggressively. It is expected that the high traction would be observed across several industries in the near future. The online advertising market is expected to grow from $125.82 billion in 2014 to $220.38 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.9% during the forecast period. The table and figures given below highlight the total market sizes and Year-over-Year (Y-o-Y) growth trends of this market. The market is expected to grow at 14.17% during the period 2018-2019.
Online Advertising Market Size, 2014-2019 ($Billion, Y-O-Y %)
Source: MarketsandMarkets Analysis
Table of Contents
1 Introduction (Page No. - 18)
1.1 Objectives
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Key Data
1.5.2 Data Triangulation & Market Forecasting
1.6 Forecast Assumptions
2 Executive Summary (Page No. - 26)
2.1 Overall Online Advertising Market Size
3 Online Advertising Market Overview (Page No. - 29)
3.1 Market Definition
3.2 Market Evolution
3.3 Market Segmentation
3.4 Market Dynamics
3.4.1 Drivers
3.4.1.1 Shift From Print Media to Online Advertising
3.4.1.2 Evolution of Communication Technology
3.4.1.3 Time Spent Online
3.4.2 Restraints & Challenges
3.4.2.1 Lack of Communication Between Publisher & Advertiser
3.4.2.2 Flexibility Issues
3.4.3 Opportunities
3.4.3.1 Advertising Through Mobile Applications
3.4.3.2 Social Media
3.4.3.3 Video Advertising/Video Streaming
3.4.4 Impact Analysis of DROS
3.5 Value Chain
4 Online Advertising Market Size & Forecast By Format (Page No. - 39)
4.1 Market Overview
4.2 Search Engine Marketing
4.2.1 Market Size & Forecast
4.3 Display Advertising
4.3.1 Market Size & Forecast
4.4 Classifieds
4.4.1 Market Size & Forecast
4.5 Mobile Advertising
4.5.1 Market Size & Forecast
4.6 Digital Video Advertising
4.6.1 Market Size & Forecast
4.7 Lead Generation
4.7.1 Market Size & Forecast
4.8 Rich Media
4.8.1 Market Size & Forecast
4.9 Others
4.9.1 Market Size & Forecast
5 Online Advertising Market Size & Forecast By Vertical (Page No. - 67)
5.1 Market Overview
5.2 Automotive
5.2.1 Market Size & Forecast By Format
5.2.2 Market Size & Forecast By Region
5.3 Banking, Financial Services, & Insurance (BFSI)
5.3.1 Market Size & Forecast By Format
5.3.2 Market Size & Forecast By Region
5.4 Consumer Packaged Goods (CPG)
5.4.1 Market Size & Forecast By Format
5.4.2 Market Size & Forecast By Region
5.5 Education
5.5.1 Market Size & Forecast By Format
5.5.2 Market Size & Forecast By Region
5.6 Healthcare
5.6.1 Market Size & Forecast By Format
5.6.2 Market Size & Forecast By Region
5.7 Industrial
5.7.1 Market Size & Forecast By Format
5.7.2 Market Size & Forecast By Region
5.8 Media & Entertainment
5.8.1 Market Size & Forecast By Format
5.8.2 Market Size & Forecast By Region
5.9 Retail
5.9.1 Market Size & Forecast By Format
5.9.2 Market Size & Forecast By Region
5.10 Telecommunication & Information Technology-Enabled Services (ITES)
5.10.1 Market Size & Forecast By Format
5.10.2 Market Size & Forecast By Region
5.11 Transport & Tourism
5.11.1 Market Size & Forecast By Format
5.11.2 Market Size & Forecast By Region
5.12 Others
5.12.1 Market Size & Forecast By Format
5.12.2 Market Size & Forecast By Region
6 Online Advertising Market Size & Forecast By Region (Page No. - 131)
6.1 Market Overview
6.1.1 Parfait Chart
6.2 North America (NA)
6.2.1 Market Size & Forecast By Vertical
6.3 Europe
6.3.1 Market Size & Forecast By Vertical
6.4 Asia-Pacific (APAC)
6.4.1 Market Size & Forecast By Vertical
6.5 Middle East & Africa (Mea)
6.5.1 Market Size & Forecast By Vertical
6.6 Latin America (La)
6.6.1 Market Size & Forecast
7 Online Advertising Market Landscape (Page No. - 151)
7.1 Ecosystem
7.2 Online Advertising Market Opportunity Analysis
7.3 End User Analysis
7.3.1 Increase in Internet Users
7.3.2 Smartphone Adoption
7.3.3 High Level of Awareness
8 Company Profiles (Page No. - 155)
(Overview, Products & Services, Strategies & Insights, Developments and MNM View)*
8.1 Amazon.Com, Inc.
8.2 Aol, Inc.
8.3 Baidu
8.4 Facebook
8.5 Google
8.6 IAC
8.7 Linkedin
8.8 Microsoft
8.9 Twitter
8.10 Yahoo
*Details on Overview, Products & Services, Strategies & Insights, Developments and MNM View Might Not Be Captured in Case of Unlisted Companies.
List of Tables (77 Tables)
Table 1 Online Advertising Market Size, 2014-2019 ($Billion, Y-O-Y %)
Table 2 Market Size, By Format, 2014-2019 ($Billion)
Table 3 Online Advertising Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 4 Search Engine Market Size, By Vertical, 2014-2019 ($Billion)
Table 5 Search Engine Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 6 Display Advertising Market, By Vertical, 2014-2019 ($Billion)
Table 7 Display Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 8 Classified Advertising Market Size, By Vertical, 2014-2019 ($Million)
Table 9 Classified Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 10 Mobile Advertising Market Size, By Vertical, 2014-2019 ($Billion)
Table 11 Mobile Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 12 Digital Video Advertising Market Size, By Vertical, 2014-2019 ($Million)
Table 13 Digital Video Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 14 Lead Generation Market Size, By Vertical, 2014-2019 ($Million)
Table 15 Lead Generation Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 16 Rich Media Advertising Market Size, By Vertical, 2014-2019 ($Million)
Table 17 Rich Media Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 18 Others Market, Size By Vertical, 2014-2019 ($Million)
Table 19 Others Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 20 Online Advertising Market By Vertical, 2014-2019 ($Billion)
Table 21 Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 22 Online Advertising Market: Automotive Market Size, By Format, 2014-2019 ($Million)
Table 23 Automotive Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 24 Automotive Market Size, By Region, 2014-2019 ($Million)
Table 25 Automotive Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 26 Online Advertising Market: BFSI Market Size, By Format, 2014-2019 ($Million)
Table 27 BFSI Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 28 BFSI Market Size, By Region, 2014-2019 ($Billion)
Table 29 BFSI Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 30 Online Advertising Market: CPG Market Size, By Format, 2014-2019 ($Million)
Table 31 CPG Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 32 CPG Market Size, By Region, 2014-2019 ($Million)
Table 33 CPG Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 34 Online Advertising Market: Education Market Size, By Format, 2014-2019 ($Million)
Table 35 Education Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 36 Education Market Size, By Region, 2014-2019 ($Million)
Table 37 Education Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 38 Online Advertising Market: Healthcare Market Size, By Format, 2014-2019 ($Million)
Table 39 Healthcare Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 40 Healthcare Market Size, By Region, 2014-2019 ($Million)
Table 41 Healthcare Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 42 Online Advertising Market: Industrial Market Size, By Format, 2014-2019 ($Million)
Table 43 Industrial Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 44 Industrial Market Size, By Region, 2014-2019 ($Million)
Table 45 Industrial Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 46 Online Advertising Market: Media & Entertainment Market Size, By Format, 2014-2019 ($Million)
Table 47 Media & Entertainment Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 48 Media & Entertainment Market Size, By Region, 2014-2019 ($Million)
Table 49 Media & Entertainment Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 50 Online Advertising Market: Retail Market Size, By Format, 2014-2019 ($Million)
Table 51 Retail Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 52 Retail Market Size, By Region, 2014-2019 ($Million)
Table 53 Retail Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 54 Online Advertising Market: Telecommunication & ITES Market Size, By Format, 2014-2019 ($Million)
Table 55 Telecommunication & ITES Market Size, By Format, 2014-2019 ($Million)
Table 56 Telecommunication & ITES Market Size, By Region, 2014-2019 ($Million)
Table 57 Telecommunication & ITES Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 58 Online Advertising Market: Transport & Tourism Market Size, By Format, 2014-2019 ($Million)
Table 59 Transport & Tourism Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 60 Transport & Tourism Market Size, By Region, 2014-2019 ($Million)
Table 61 Transport & Tourism Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 62 Others Market Size, By Format, 2014-2019 ($Million)
Table 63 Others Market Growth, By Format, 2014-2019 (Y-O-Y %)
Table 64 Others Market Size, By Region, 2014-2019 ($Million)
Table 65 Others Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 66 Online Advertising Market Size, By Region, 2014-2019 ($Billion)
Table 67 Market Growth, By Region, 2014-2019 (Y-O-Y %)
Table 68 North America: Market Size, By Vertical, 2014-2019 ($Billion)
Table 69 North America: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 70 Europe: Market Size, By Vertical, 2014-2019 ($Billion)
Table 71 Europe: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 72 Asia-Pacific: Market Size, By Vertical, 2014-2019 ($Million)
Table 73 Asia-Pacific: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 74 Middle East and Africa: Market Size, By Vertical, 2014-2019 ($Million)
Table 75 Middle East and Africa: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Table 76 Latin America: Market Size, By Vertical, 2014-2019 ($Million)
Table 77 Latin America: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
List of Figures (54 Figures)
Figure 1 Online Advertising Market: Research Methodology
Figure 2 Data Triangulation
Figure 3 Market Size, 2014-2019 ($Billion)
Figure 4 Market Segmentation, By Format
Figure 5 Online Advertising Market Segmentation, By Vertical
Figure 6 Market Segmentation, By Region
Figure 7 Market Time Impact Analysis of DROS
Figure 8 Market Value Chain
Figure 9 Online Advertising Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 10 Search Engine Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 11 Display Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 12 Classified Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 13 Mobile Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 14 Digital Video Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 15 Lead Generation Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 16 Rich Media Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 17 Others Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 18 Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 19 Automotive Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 20 Automotive Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 21 BFSI Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 22 BFSI Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 23 CPG Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 24 CPG Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 25 Education Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 26 Education Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 27 Healthcare Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 28 Healthcare Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 29 Industrial Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 30 Industrial Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 31 Media & Entertainment Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 32 Media & Entertainment Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 33 Retail Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 34 Retail Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 35 Telecommunication & ITES Market Size, By Format, 2014-2019 ($Million)
Figure 36 Telecommunication & ITES Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 37 Transport & Tourism Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 38 Transport & Tourism Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 39 Online Advertising Market: Others Market Growth, By Format, 2014-2019 (Y-O-Y %)
Figure 40 Others Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 41 Market Growth, By Region, 2014-2019 (Y-O-Y %)
Figure 42 Online Advertising Market Parfait Chart
Figure 43 North America: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 44 Europe: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 45 Asia-Pacific: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 46 Middle East and Africa: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 47 Latin America: Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
Figure 48 Market Ecosystem
Figure 49 Online Advertising Market Opportunity Plot
Figure 50 AOL: Swot Analysis
Figure 51 Facebook: Swot Analysis
Figure 52 Google: Swot Analysis
Figure 53 Microsoft: Swot Analysis
Figure 54 Yahoo: Swot Analysis
Growth opportunities and latent adjacency in Online Advertising Market