Mobile Phone & Smartphone Market

According to a new market research report, ‘Global Smartphones Market (2010 – 2014)’, published by MarketsandMarkets (www.marketsandmarkets.com), the total global smartphones market is expected to be worth US$150.3 billion by 2014, out of which the Symbian and Blackberry OS will account for nearly 32.2% and 18.9% of the total revenues respectively. The global market is expected to record a CAGR of 22.1% from 2009 to 2014.

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The global smartphones market is growing at a brisk pace, already accounting for 14% of the global mobile phone market. This high growth has been backed by rapid technology developments such as high-speed internet browsing, sophisticated personal and professional data management, and the evolution of 3G and 4G network technologies. The Asian region, especially, India and China have emerged as smartphones hotspot with the continuous development of cellular markets and the increasing 3G penetrations and expenditure on consumer electronics across the region. In relatively saturated markets, such as the North America and Europe, operator’s subsidies and carrier wars has been fuelling the growth of the smartphones market in the region. The global smartphones market is estimated to reach $150.3 billion in 2014 from about $55.4 billion in 2009.

While the economic recession adversely affected the global markets; the global smartphones market was one of the very few markets that did not have impact of the global meltdown. The smartphones market with an annual growth rate of 12.8% from 2008 to 2009 is expected to grow by 26% over 2009 to become a $69.8 billion market in 2010.

The global smartphones device market is segmented into the submarkets for business smartphones and consumer smartphones. The latter is the larger and faster-growing market, accounting for approximately 3/4th of the global smartphones revenues. However, the business smartphones segment is expected have a faster growth in the future owing to the continuing mobilization of enterprise. In both the segments, touchscreen has emerged as the preferred interface, representing 39.6% of global shipments, followed by the keypad input type with a 31.2% share.

Each sub-segment of the global smartphones market is calculated for the four geographical regions of North America, Europe, Asia-Pacific, and ROW. Europe is leading the market in 2009 with a 37.2% share; Asia-Pacific is expected to closely follow the European market in near future with large mobile subscriber base in Chinese and Indian markets and high smartphones adoption rates. The Asia-Pacific smartphones market stood at $17.1 billion in 2009 which is expected to become a $45.2 billion market in 2014 growing at a CAGR of 18.6% during 2009 – 2014.

Market participants’ strategies vary by geography due to differing method of payments, subsidies, and levels of competition among vendors and operators. Players in prepaid subscriber market (without handset subsidies) are focusing on promoting value-added services and subsidized data plans. In competitive postpaid subscribers markets (with handset subsidies), players are offering attractive unlimited data plans and a large variety of smartphones models with exclusive distribution strategies.

Scope of the report

This report analyzes the global smartphones markets based on:

• Operating System: Symbian, Blackberry, Windows, iPhone OS, Android, Linux, Web OS, Others
• Devices:
  • Consumer phones (high-end, mid-range, and entry-level)
  • Business phones (large enterprise and small and medium business)
  • Input Method (touchscreen, keyboard, and keypad).

The report extensively analyzes each macro and micro smartphones market based on operating system; and also offers market analyses of application segments such as consumer and business smartphones. In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the smartphones markets in the North America, Europe, Asia-Pacific, and Rest of the World (ROW). The report draws the competitive landscape of the global smartphones market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors.

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