HOME Research Insight New Product Development, and Investments & Expansions are the key Strategies Adopted by the Leading Market Players To Grow In the Advanced Ceramics Market



New Product Development, and Investments & Expansions are the key Strategies Adopted by the Leading Market Players To Grow In the Advanced Ceramics Market


New product development, and investments & expansions are the key strategies adopted by the industry players to gain traction in the advanced ceramics market. The strategy of new product development accounted for a share of 42.2% of the total growth strategies adopted by the market players between 2012 and 2016. Morgan Advanced Materials Plc (U.K.), a leading market player, adopted new product development as its primary growth strategy. The companies also adopted the strategy of investments & expansions to increase their regional presence across the globe and production of advanced ceramics. This strategy accounted for a share of 35.6% the total growth strategies adopted by the market players between 2012 and 2016. The strategy of mergers & acquisitions accounted for a share of 17.8% of the total growth strategies that were adopted by the players in the advanced ceramics market between 2012 and 2016.

Europe accounted for the largest share of the strategic initiatives that were undertaken between 2012 and 2016. Investments & expansions was the most favored strategy in Europe. Companies such as CeramTec GmbH (Germany) and Morgan Advanced Materials Plc (U.K.) made several investments & expansions to cater to the customers efficiently and increase their market shares.

Major manufacturers, including Kyocera Corporation (Japan), CeramTec GmbH (Germany), CoorsTek Inc. (U.S.), Saint-Gobain Ceramic Materials (U.S.), and Morgan Advanced Materials Plc (U.K.) have been profiled in this report. These companies have adopted both, organic and inorganic growth strategies such as investments & expansions, mergers & acquisitions, agreements & collaborations, and new product developments to strengthen their foothold in the advanced ceramics market.

Morgan Advanced Materials Plc (U.K.), CoorsTek Inc. (U.S.), CeramTec GmbH (Germany), and Kyocera Corporation (Japan) accounted for the large shares of all the developmental activities that took place in the advanced ceramics market. Companies follow dynamic growth strategies focusing on new product development, investments & expansions, and mergers & acquisitions to expand into newer geographies. In 2016, the Kyocera Corporation launched multilayer ceramic capacitors, which deliver double the capacitance of the conventional 0201 and 01005 MLCCs. The product launch will help the company to expand its business in various regions. Similarly, CeramTec GmbH invested nearly USD 3.7 million (EUR 3.5 million) for the new kiln hall in Marktredwitz, Germany, to increase the production capacity for ceramic components in its Chemical Applications Division. CoorsTek Inc. acquired another ceramics manufacturing company, Philips Ceramics Operation in Uden (Netherlands). These strategies have helped the market players to gain competitive advantage and enhance their regional footprint.

Morgan Advanced Material (U.K.) and Ceradyne Inc. (U.S.) have gained a strong foothold in the advanced ceramics market. It is focusing on organic growth and has enhanced its product portfolio through various growth strategies, such as investments & expansions and agreements & collaborations to meet the growing demand from customers. Ceradyne Inc. merged with 3M, which enabled the company to access technological innovations requiring advanced ceramics materials. These strategies have helped the market players to gain competitive advantage and enhance their regional footprint. For instance, in September 2016, Morgan Advanced Materials launched its new Nilcra Zirconia TS Grade, which offers superior hardness and wear resistance properties. Similarly, in February 2012, 3M Deutschland GmbH and Schuberth GmbH collaborated to develop improved ballistic head protection systems for military and law enforcement applications in the European market.   

Related Reports:

Advanced Ceramics Market by Material (Titanate, Alumina, Zirconia, Silicon Carbide), Class (Monolithic Ceramics, Ceramic Coatings, Ceramic Matrix Composites), End-Use Industry (Medical, Electrical & Electronics), and Region - Global Forecast to 2021

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