HOME Research Insight Deere & Company (U.S.) and Trimble, Inc. (U.S.) are the First Position in the Agricultural Robots Market



Deere & Company (U.S.) and Trimble, Inc. (U.S.) are the First Position in the Agricultural Robots Market


The major drivers for the agricultural robots market includes increasing global demand for food, focus on farm efficiency and productivity, adoption of new technologies to reduce production cost, and the government’s support in the adoption of agricultural robots. Moreover, increasing use of smartphones with agricultural hardware and software, and unmanned aerial vehicles (UAVs)/drones is generating new growth opportunities for the agricultural robots market. Currently, the key players in the agricultural robots market are adopting development strategies such as contracts, partnerships, agreements, mergers, acquisitions, expansions, new product launches, and research and development (R&D).

According to the present scenario, the hardware component holds a major share of the agricultural robots market. The agricultural robots market for the services segment is expected to grow at the highest rate between 2017 and 2022. In terms of market leadership, Deere & Company (U.S.) is leading the agricultural robots market.

Deere & Company (U.S.) held the first position in the agricultural robots market in 2016. Deere & Company is one of the key players that provide agricultural robotics solutions. The company is one of the largest agricultural original equipment manufacturers (OEMs) in the world and the only major OEM with its own line of vertically integrated agricultural robotics products. The Deere agricultural robots offering is largely targeted toward the existing Deere farm equipment customer base. The company has a strong brand name and has a well-established distribution network, which makes it a leading market player. The company introduces new product enhancements and launches regularly. For instance, in February 2016, the company upgraded its 800M-Series Tracked Feller Bunchers and 800MH-Series Tracked Harvesters, which would help farmers in real-time planning. The company is also involved in collaborations with leading industry players.  For instance, in February 2016, the company acquired Monosem, the European market leader in autonomous planters, to extend the market reach of Deere & Company in agriculture planting equipment and add engineering expertise to further develop the planting technology. These product upgradation and collaborations are expected to help the company to provide innovative and improved technology and performance solutions in the agricultural robots market.

Trimble, Inc. (U.S.) held the second position in the agricultural robots market in 2016. The company is one of the leading providers of location-based solutions having expertise in global positioning system (GPS), laser, optical, and inertial technologies with application software, wireless communications, and services to provide complete commercial solutions to maximize productivity and enhance profitability. The company has made consistent product enhancements and launched new products between 2013 and 2016. For instance, in 2016, the company introduced FactoryFit, a wireless IoT platform for water management, and agriculture software platform. The company has entered into partnerships with other companies operating in the agricultural technology industry. For instance, in August 2016, the company acquired AXIO-NET GmbH (Germany) and Agri-Trend (Canada) and collaborated with AGCO Corporation (U.S.) and Mapshots, Inc. (U.S.). Therefore, it is anticipated that with the growing competition in the agricultural robots market, the experience and financial capability of Trimble, Inc. would help it to go for the market consolidation strategy.

Related Reports:

Agricultural Robots Market by Type (UAVs, Milking Robots, Harvesting Systems, Driverless Tractors), Offering (Hardware-Automation & Control System, Sensor & Monitoring Device; Software; Services), Application, and Geography - Global Forecast to 2022

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