HOME Research Insight Zoetis Inc. (U.S.) is leading the Animal Antimicrobials and Antibiotics Market: Industry Witnesses Continuous Acquisitions, Agreements, Partnerships, and Collaborations.



Zoetis Inc. (U.S.) is leading the Animal Antimicrobials and Antibiotics Market: Industry Witnesses Continuous Acquisitions, Agreements, Partnerships, and Collaborations.


The animal antimicrobials and antibiotics market is dominated by the major players accounting for nearly 75% of market share. Majority of players in the market are spread across North America and Europe. In this market, Zoetis Inc. (U.S.), Elanco Animal Health (U.S.), Merck Animal Health (U.S.), were the leading players with market shares of around 15% to 20%, each in 2012.

Zoetis Inc. has a diversified product portfolio, which includes a wide range of companion animal and farm animal’s parasiticidal products. Its leading position in the market is attributed to its strong network with geographic presence in more than 100 countries and research and development of small and large molecules for therapeutic use in companion animals, and for therapy and improvement of production efficiencies in livestock, poultry and aquaculture. Various development strategies like new product launches, acquisitions and expansions have helped Zoetis to gain a leading market position in 2012. The company intends to further strengthen its market position by focusing on new product launches to increase their product portfolio offerings. The acquisitions and expansion strategies have helped the company to strengthen its geographic presence.

The key strategies adopted by players in the global animal antimicrobials and antibiotics market are new product launches, mergers and acquisitions, agreements and collaborations, and expansions. The key players in this market are Zoetis Inc. (U.S.), Elanco Animal Health (U.S.), Merck Animal Health (U.S.), Merial (U.S.), Bayer Animal Health (Germany), Virbac Animal Health (U.S.), and CEVA Santé Animale (U.S.).

In order to maintain their leadership position, many players in this market aspire either to expand their product portfolio or to increase their geographic presence. While organic expansion has been followed by some companies, majority of the top players have adopted mergers and acquisitions as their key growth strategy during 2010 to 2013.

Related Reports:

Animal Antimicrobials and Antibiotics Market by Products (Tetracyclines, Penicillins, Sulfonamides, Aminoglycosides), Animals (Dog, Poultry, Swine), Mode Of Delivery (Premixes, Oral Powders and Solutions, Injections) - Global Forecasts to 2018

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