HOME Research Insight Qualcomm Leads in Augmented Reality & Virtual Reality Market - Market Leader



Qualcomm Leads in Augmented Reality & Virtual Reality Market - Market Leader


In 2013, the top companies in augmented reality market were Qualcomm, Total immersion, Metaio, Layar, and Seac02. In 2012, Qualcomm was the market leader with an approximate relative share of 31.16%. It was followed by Total immersion with 26.09% and by Metaio with 23.19% share. Qualcomm with its strong R&D and technology know-how captured the maximum market share.

Qualcomm Incorporated was established in July 1985 in California, U.S. The company had total employee strength of 26,600 in 2012. Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G, and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT.

Qualcomm Technologies, Inc. focuses on manufacturing, developing, and marketing telecommunication products. It offers various technologies and platforms for better performance. Among the products mentioned, Qualcomm Technologies, Inc. and its subsidiaries offer an augmented reality platform known as Vuforia. Qualcomm Vuforia is used for augmented reality and vision-based applications and it is available for Android, iOS, and Unity 3D with respect to smartphones and tablets.

Qualcomm Strategies (U.S.): Qualcomm Technologies, Inc. is focused on innovations pertaining to next generation mobile technologies, thereby expanding its presence in the market. The company’s research and development team, in collaboration with Georgia Institute of Technology (U.S.) and Graz Institute of Technology (Austria), is involved in the development of next generation augmented reality tools for gaming and online advertising. The company also eyes further advancement of next generation wireless technology.

Related Reports:

Augmented Reality & Virtual Reality Market by Technology Types, Sensors (Accelerometer, Gyroscope, Haptics), Components (Camera, Controller, Gloves, HMD), Applications (Automotive, Education, Medical, Gaming, Military) & by Geography - Global Forecast and Analysis to 2013 - 2018

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