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Market Leaders - Automotive Head-Up Display (HUD) Market
The automotive head up display market has been segmented into four major regions—namely, North America, Europe, Asia-Pacific, and the Rest of the World (RoW). North America is estimated to hold the largest market share, followed by Europe, Asia-Pacific, and RoW. This can be attributed to the increasing demand for premium segment cars in North American countries such as the U.S. and Canada. The European head up display market is primarily driven by the growing awareness regarding driver safety and convenience. The automotive head up display is a standard feature in the majority of European automobiles. The region therefore has a wide customer base for this technology.
The market is dominated by few global suppliers such as Nippon Seiki (Germany), Continental AG (Germany), Denso Corporation (Japan), Delphi Automotive PLC (U.K.), and Visteon Corporation (U.S.). These companies have adopted strategies such as new product development, expansion, mergers & acquisitions, and joint ventures to gain traction in the head up display market.
Continental AG is one of the largest manufacturers of head up displays. The company expanded its human machine interface (HMI) product portfolio through the addition of the cost-effective combiner head up display. The combiner head up display developed by Continental AG offers space advantages, as it requires half the installation space that is needed for a windshield projected head up display. Given its extensive technological expertise, the company has been able to develop advanced products; it recently developed augmented reality head up displays, production for which will begin by 2017. Visteon Corporation is another dominant player in the head up display market, and is expanding its electronics portfolio. The new portfolio includes various information and control products and improved head up displays. The company’s recent acquisition of Johnson Controls, Inc.’s (U.S.) automotive electronics business division has strengthened its presence in the automotive head up display market. It has also signed an agreement to acquire the India-based AIIGO Systems, a leading developer of embedded multimedia system solutions for global vehicle manufacturers.
Denso Corporation has strong R&D capabilities, which have helped it improve the quality of its products. It is investing heavily in R&D to maintain its competitive edge; it recently invested USD 50 million to upgrade its facility in Japan. The company is currently offering customer-oriented technologies to retain its dominance in emerging markets
Automotive Head-up Display (HUD) Market by HUD Type (Windshield & Combiner), Application (Premium, Luxury & Mid Segment Cars), and by Geography (Asia-Oceania, Europe, North America & RoW) - Industry Trends and Forecast to 2021
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