HOME Research Insight New Product Development is the Most Dominant Strategy Adopted by Market players to Achieve Growth in the Automotive HMI Market



New Product Development is the Most Dominant Strategy Adopted by Market players to Achieve Growth in the Automotive HMI Market


The automotive HMI market is projected to grow at a CAGR of 11.93%, during the forecast period, to reach USD 28.13 Billion by 2021. The base year for the report is 2015 and the forecast year is 2021. The growth in connected vehicles and autonomous cars in automobile industry is expected to be the major driving factor for the global automotive HMI market.

New product development is the most dominant strategy adopted by market players to achieve growth in the automotive HMI market. Continental AG (Germany), Luxoft Holding, Inc. (Switzerland), Delphi Automotive PLC (U.K.), Valeo S.A. (France), Synaptics Incorporated (U.S.), Clarion Co. Ltd (Japan), Magneti Marelli S.P.A (Italy), Alpine Electronics, Inc. (Japan), Altran Technologies SA (France), and Visteon Corp (U.S.) are the major companies that adopted this strategy. Other strategies adopted by industry players include supply contracts, partnership, and agreement & collaborations, which accounted for 23.6% of the strategic developments during the same period. Luxoft (Switzerland) recently partnered with TomTom (The Netherlands) for its AllView car infotainment design platform. Likewise, Delphi Automotive PLC (U.K.) recently collaborated with Intel (U.S.) and Mobileye (Israel).

Continental AG, headquartered in Hanover, Germany, is one of the top players in the automotive HMI market. It is an industry leader in the production and sales of automotive HMI application, with overall revenue of about USD 43.55 billion in 2015. The interior division caters to the Human Machine Interface solutions. Continental AG has a wide customer base that includes Ford Motor Company (U.S.), Volkswagen AG (Germany), Renault Nissan Deutschland AG (Germany), General Motors Powertrain Germany GmbH (Germany), and Daimler AG (Germany). The company has presence in North America, Europe, and the Asia-Pacific region. The company in December 2006, partnered with DigiLens, Inc., (U.S.), which is a holographic optical waveguide technology-based company, to develop augmented reality head-up display. This is likely to widen the market penetration for different car segments.

Luxoft Holding, Inc., headquartered in Zug, Switzerland, is a leading provider of software development services and information technology solutions. The company has a major presence in North America and Europe. Some of its global customers are Deutsche Bank PCC (Germany), UBS Group (Switzerland), and Harman International (U.S.), among others. The company offers IVI systems and HMI solutions under the automotive and transport segment. The company, in September 2006, acquired Pelagicore AB (Sweden), a provider of software platforms and services for In-Vehicle Infotainment (IVI) and HMI development to strengthen its product portfolio.

Related Reports:

Automotive HMI Market by Technology (Visual and Acoustic), Product (Voice Control, Central Display, Instrument Cluster, Steering Mounted Control, HUD, RSE Display), Access, Light Duty Vehicle Type, Function, and Region - Global Forecast to 2021

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