HOME Research Insight New Product Launch has been the Most Important Strategy that is Adopted by Prominent Players to Sustain and Gain Share in Autonomous Emergency Braking (AEB) System Market.



New Product Launch has been the Most Important Strategy that is Adopted by Prominent Players to Sustain and Gain Share in Autonomous Emergency Braking (AEB) System Market.


The autonomous emergency braking (AEB) system market is projected to reach USD 55.31 Billion by 2025, at a CAGR of 22.23% from 2020 to 2025. Major drivers for growth of this market are government mandates in Europe and US and increasing safety concerns among consumers.

New product launch has been the most important strategy that is adopted by prominent players to sustain and gain share in autonomous emergency braking (AEB) system market.  Robert Bosch GmbH had launched a single-sensor solution, which increases the affordability of driver assist features such as autonomous emergency braking. Players such as Continental AG (Germany), Denso Corporation (Japan), and ZF Friedrichshafen (Germany) are also coming up with advanced products to maximize vehicle safety performance through autonomous emergency braking (AEB) systems.

The second key strategy that is being followed by many organizations is expansions. Denso Corporation (Japan) established DENSO ADAS Engineering Services GmbH (DENSO ADAS) to develop products related to autonomous driving and emergency braking. Continental AG (Germany), Hyundai Mobis Co., Ltd (South Korea) and others are some of the leading market players that have adopted expansion strategy in autonomous emergency braking (AEB) system market.

The autonomous emergency braking (AEB) system market is dominated by some of the global players. Some of the major players in this market are Continental AG (Germany), Denso Corporation (Japan), Valeo S.A. (France), Knorr-Bremse AG (Germany), and Analog Devices (US).  In 2017, Continental AG (Germany) and Nexteer Automotive (US) entered into a joint venture that shall lead to technological advancement of actuator components and advanced motion control systems. Through this joint venture braking technologies and automated driving portfolio of Continental AG (Germany) can be combined with driver assist technologies offered by Nexteer Automotive (US).

Denso Corporation (Japan) is one of the leading players in autonomous emergency braking (AEB) system market. The organization’s automotive business units comprise powertrain control, thermal business unit, information and safety systems, electronics, motors and others. New product launches and expansions are the key strategies adopted by Denso Corporation. For example, in 2016, the company developed a small stereo vision sensor, which is world’s smallest automotive vision sensor and it shall help in contributing towards safety of compact vehicles. This is currently being used in a crash avoidance system called Smart Assist III designed for Daihatsu Tanto.

Related Reports:

Autonomous Emergency Braking (AEB) System Market by Key Technology (Camera, Fusion, LiDAR and Radar), Vehicle Type, Operating Speed, Application, Level of Automation Driving, Component (Actuators, Audible Buzzers) and Region - Global Forecast to 2025

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