HOME Research Insight Key Players in the Aviation Analytics Market Focusing Empowers Brands to Bond, Relate, and Cultivate Relationships with Consumers and Product Upgrades



Key Players in the Aviation Analytics Market Focusing Empowers Brands to Bond, Relate, and Cultivate Relationships with Consumers and Product Upgrades


The aviation analytics market is estimated at USD 2.16 Billion in 2016, and is projected to reach USD 4.23 Billion by 2021, at a CAGR of 14.38% from 2016 to 2021. Aviation analytics facilitates in-depth customer understanding that empowers brands to bond, relate, and cultivate relationships with consumers in significant and genuine ways that helps them differentiate from competitors. This allows brands to focus on the most profitable activities. Also, aviation analytics help businesses understand the operational and financial impacts of all the marketing initiatives undertaken. This, in turn, leads to the promotion of suitable customer-centric marketing and branding decisions and offers high accountability.

The report profiles the key players in the aviation analytics market, such IBM Corporation (U.S.), Oracle Corporation (U.S.), General Electric (U.S.), SAP SE (Germany) and SAS Institute (U.S.), among others. These companies adopted growth strategies, such as new product launches and contracts to capture a majority share in the growing aviation analytics market. Amongst these, IBM Corporation has the most widespread geographic reach in the aviation analytics market.

IBM Corporation (U.S.) is the leading player in the aviation analytics market. The company focuses on strengthening its offerings through constant investments in R&D. In 2015, IBM Corporation launched New Insight Cloud Services which help find the signals within complex data sets, and can be applied directly in business applications and processes. It also helps enterprises to achieve the benefits of cognitive technology. Presently, IBM Corporation is focusing on discovering new technologies like IoT (Internet on Things) in aviation analytics market. In 2015, IBM entered into a strategic partnership with Australia and New Zealand Banking Group which focusses on bringing innovative data and aviation analytics solutions to the market.

Oracle Corporation (U.S.) is another leading player in aviation analytics market. Oracle mainly focuses on the contracts and agreements from the U.S. government which helps the company generate its revenues. Moreover, the company’s success in the competitive aviation analytics industry depends upon its ability to develop and market innovative products and services that meet customer requirements. Oracle successfully operates with wide range of products in the aviation analytics market and many other projects have been developed that contribute to the competitive edge of the company. In 2015, Oracle launched a new cloud program to help its existing partners to grow their cloud business. It also launched Cloud Registered level to provide opportunities for new cloud partners to grow their business using Oracle’s cloud offerings.

Related Reports:

Aviation Analytics Market by End-User, Business Function (Finance, Operations, Maintenance & Repair, Sales & Marketing, Supply Chain) Application (Fuel, Flight Risk, Inventory & Revenue Management, Customer Analytics, Navigation) - Global Forecast to 2021

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