HOME Research Insight New Product Launches Was the Key Growth Strategy in the Cell Culture Market between 2011 and 2014



New Product Launches Was the Key Growth Strategy in the Cell Culture Market between 2011 and 2014


The major players in the cell culture market include Becton, Dickinson and Company (U.S.), Corning (U.S.), Eppendorf (Germany), General Electric (U.S.), Lonza (Switzerland), Merck (Germany), Promocell (Germany), Sartorius (Germany), Sigma-Aldrich Corporation (U.S.), and Thermo Fisher Scientific (U.S.).

Cell culture is the most widely used techniques for biopharmaceutical production and has its applications in drug screening and development, gene therapy, toxicity testing, and cancer research. Rapid growth in the biopharmaceutical market, increase in the healthcare spending, and increased R&D activities will drive the growth of the global cell culture market.

The global cell culture market is a highly evolved market. There is a high degree of consolidation in this market. An analysis of the market developments between 2011 and 2014 reveals that new product launches was the most important growth strategy employed by market leaders in this period. This strategy was adopted by all players in this market, except Lonza (Switzerland). Lonza was the only company among all the market leaders that did not launch any new products between 2011 and 2014.

The other important growth strategies adopted by players in this market were agreements and collaborations and mergers and acquisitions. The strategies were adopted by the players in this market to gain immediate technological competency and widen their geographic presence. These strategies were adopted by all the players in this market except Becton, Dickinson and Company (U.S.). Becton, Dickinson and Company was the only company among all the market leaders that did not enter into any agreements and collaborations or mergers and acquisitions between 2011 and 2014.

Related Reports:

Cell Culture Market by Equipment (Bioreactor, Incubator, Centrifuge), by Reagent (Media, Sera, Growth Factors, Serum Free Media), by Application (Cancer Research, Gene Therapy, Drug Development, Vaccine Production, Toxicity Testing) - Global Forecast to 2018

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