HOME Research Insight Expansions is the key Strategy Adopted by the key Industry Players to Maintain Growth in the Cellulose Ether & Its Derivatives Market



Expansions is the key Strategy Adopted by the key Industry Players to Maintain Growth in the Cellulose Ether & Its Derivatives Market


The global cellulose ether & its derivatives market was valued at USD 4.51 Billion in 2015 and is projected to reach USD 6.41 Billion by 2021 at a CAGR of 6.0% from 2016 to 2021. Rise in the demand for cellulose ether especially, hydroxypropyl methyl cellulose, and hydroxyethyl cellulose from the construction, personal care, pharmaceuticals, and food industries are fueling the growth of the market

The market is rapidly evolving, with key players playing a crucial role in its development.

Major manufacturers such as, Lotte Chemical Corporation (Korea), AkzoNobel Performance Additives (The Netherlands), Ashland Inc. (U.S.), SE Tylose GmbH & Co. KG (Germany), CP Kelco. (U.S.), J. Rettenmaier & Söhne GmbH + Co. KG (JRS) (Germany), Dai-Ichi Kogyo Seiyaku Co., Ltd. (Japan), and Daicel FineChem Ltd. (Japan), among others are profiled in this report.  These companies have adopted both, organic and inorganic growth strategies such as expansions, mergers & acquisitions, and new product launches.

Expansions is the key strategy adopted by the key industry players to maintain growth in the cellulose ether & its derivatives market. This strategy accounted for 38.8% of all the growth strategies adopted by market players between 2012 and 2015. Besides expansions, companies also adopted the new product launches strategy to expand their product portfolios. This strategy accounted for 33.5% of all the growth strategies adopted by the market players. Mergers & acquisitions accounted for 16.6% of all the growth strategies adopted by market players in the cellulose ether & its derivatives market.

Ashland Inc. (U.S.), which operates its cellulose ether business through its Specialty Ingredients segment, is a global leader in the cellulose ether business. The company has strategically located plants in China & the U.S. which enables them to manufacture cost effective products, especially for the construction & pharmaceutical industries. The company had announced an increase in its production of HEC & HPC products in its U.S. plants in 2014, in anticipation of the growing demand from the pharmaceutical application. Ashland has also introduced new CMC binder products for battery applications in February 2015, thus giving them a competitive advantage as compared to others in the market. In addition, Ashland has established a R&D center in India in 2014 focusing on pharmaceutical products, which enable them to develop products for the rising Indian pharmaceutical industry.

Another company that has established a strong foothold in the cellulose ether & its derivatives market is AkzoNobel Performance Additives (The Netherlands). AkzoNobel Performance Additives is focused on inorganic growth and has enhanced its product portfolio with various growth strategies such as expansions & new product launches to meet the growing demand from its potential customers. The company has increased its cellulose ether manufacturing capacity in China in March 2015 to anticipate the growing demand from the construction industry. Moreover, the company has adopted distributors for its cellulose ether products globally to gain a strong foothold in the market. In March 2016, AkzoNobel appointed Krahn Chemie (Germany) as its distributor for its Bermocell brand of cellulose ethers in Benelux & neighboring countries.

Related Reports:

Cellulose Ether & Its Derivatives Market by Product Type (Methyl, Ethyl, Hydroxyethyl, Hydroxypropyl, Carboxymethyl Cellulose), Application (Pharmaceuticals, Personal Care, Foods & Beverages, Paints & Coatings), and Region - Global Forecast to 2021

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