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AWS and IBM are Leading Players in Cloud Migration Services Market
The growing demand for cloud adoption and cloud-based solutions, along with the need to lower operational costs and enable quick disaster recovery, have led to the increased demand for cloud migration services. Cloud migration service providers offer various applications such as project management, storage management, and performance management. Amazon Web Services (AWS), International Business Machines (IBM), Microsoft Corporation, Google Inc., Cisco Systems, Computer Sciences Corporation (CSC), and WSM are some of the key players in the market. Partnerships are the most important strategy adopted by the market players and it has enabled the companies to expand their existing product portfolio and increase market penetration. Moreover, the companies are also developing various new products to increase their sales and customer base.
AWS is a dominant player in the cloud migration services market. The company aims to quickly expand its presence and widely adopt cloud services in various industry verticals. Expansion has been adopted by the company as the key business strategy to sustain its position in the market. In June 2016, the company extended its cloud computing platform in Asia-Pacific (APAC) with the launch of two data centers in India. In terms of agreements, AWS and Salesforce.com entered into an agreement in May 2016, wherein AWS will offer its cloud platform to deploy the core services of Salesforce such as Sales Cloud, Service Cloud, App Cloud, Community Cloud, Analytics Cloud, and others.
IBM is another key market player present in the cloud migration services market. The company’s core business strategy is partnership, but it also actively incorporates other strategies such as new product developments and acquisitions. The company has been focusing on developing the most secure hybrid cloud platform in the industry and expanding its presence in new regions to capture a higher market share and sustain its leading position in the market. In July 2016, IBM and CSC formed a strategic alliance in which IBM would provide cloud managed services for z Systems to CSC clients who are shifting to cloud. Similarly, in July 2016, the company partnered with Dixons Carphone Group, Europes largest telecommunications retail and services company to help it migrate to IBM cloud. Dixons Carphone would move about 2,500 server images from enterprises with supporting database and middleware components from infrastructures to IBM’s hybrid cloud platform.
Cloud Migration Services Market by Service Type (Cloud Integration, Application Management & Monitoring, Disaster Recovery, Application Load & Testing, Professional Services & Managed Services), Application, and Region - Global forecast to 2021
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