HOME Research Insight The Key Market Players Have Adopted Strategies Such as Acquisitions, Expansions & Investments, New Product Launches, and Agreements, Partnerships, & Joint Ventures to Strengthen Their Position in the Commercial Seaweeds Market



The Key Market Players Have Adopted Strategies Such as Acquisitions, Expansions & Investments, New Product Launches, and Agreements, Partnerships, & Joint Ventures to Strengthen Their Position in the Commercial Seaweeds Market


Key players identified in the commercial seaweeds market include Cargill, Incorporated (U.S.), E.I. Du Pont de Nemours and Company (U.S.), Roullier Group (France), Biostadt India Limited (India), and Compo GmbH & Co. KG (Germany). Along with these companies, the other players having a strong presence in the global commercial seaweeds market include Bioatlantis (Ireland), Acadian Seaplants Limited (Canada), Gelymar SA (Chile), BrandT (U.S.), Seasol International Pty. Ltd. (Australia), and CP Kelco (U.S.).

The key market players have adopted strategies such as acquisitions, expansions & investments, new product launches, and agreements, partnerships, & joint ventures to strengthen their position in the commercial seaweeds market. The leading players are strategically focusing on strengthening their R&D proficiencies by capitalizing in advanced technology to offer diversified product portfolios and exploring varied applications of seaweeds which can be used for industrial as well as non-industrial purposes.

The market leaders are expanding their presence in the global market by establishing large distribution networks all over the globe and are following extensive cross-selling marketing strategies. The key players such as Cargill, Incorporated, E.I. Du Pont de Nemours and Company, Roullier Group, Biostadt India Limited, and Compo GmbH & Co. KG have successfully tapped the potential markets through investments, expansions, and mergers & acquisitions. These key companies focus on introducing and offering a wide range of seaweed products and are following backward integration by getting involved in the production of seaweeds in different countries to strengthen and expand their positions in the commercial seaweeds market.

In 2015, Cargill, Incorporated expanded its business in this market by introducing a new range of carrageenans for dairy & non-dairy applications under the brand named Satiagel. The product is an addition to the existing product portfolio for commercial seaweeds for the food industry. This company is a leading player in the commercial seaweeds market and has followed investments and new product development and launch as its growth strategies which are positively impacting its presence in the commercial seaweeds market. By offering customized solutions and products to their customers, the company has differentiated itself from other players in the market.

Another player, BrandT, is making its presence strong in the commercial seaweeds market by focusing on capitalizing its technical capacities and implementing latest innovations in agriculture. The company has its core competencies in specialty formulations, dealer support, and retail agronomy, and has followed expansion as its key strategy to expand its presence.  In April 2015, the company expanded its business in Asia by establishing its office in China and also signed agreements with local distributors to enhance its distribution network in this market. Likewise, in 2015, it has also entered into an agreement with Dorado Natural (Turkey) to distribute Brandt’s products in Turkey. Dorado will sell 17 Brandt’s agricultural products including Seaweed Max in and around Turkey.

Related Reports:

Commercial Seaweeds Market by Type (Red, Brown, Green), Form (Liquid, Powdered, Flakes), Application (Agriculture, Animal Feed, Human Food, and Others), and by Region - Global Forecasts to 2021

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