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Automotive OEMs, Mobile Network Operators, and Software Companies will dominate the connected car market
A growing number of telematics mandates such eCall, GLONASS, and Stolen Vehicle Tracking (SVT); an increasing consumer demand for smartphone features and applications; traffic and incident alerts; and the implementation of Usage Based Insurance by third party providers are some of the factor attributing to the growth of the connected car market. Some of the major players in the connected car market are Apple (U.S.), Alcatel-Lucent (France), AT&T (U.S.), Audi (Germany), Delphi (U.K.), Ford (U.S.), General Motors (U.S.), Google (U.S.), NXP Semiconductors (Netherlands), Sierra Wireless (Canada).
General Motors (U.S.) designs, manufactures, and markets cars, crossovers, trucks, and automobile parts worldwide. The company markets its vehicles primarily under the Buick, Cadillac, Chevrolet, GMC, Opel, Holden, and Vauxhall brand names, as well as under the Alpheon, Jiefang, Baojun, and Wuling brand names. General Motors is one of the early adopters of the connected car concept and deploying telematics in their car models. GM OnStar is the industry’s first embedded telematics, which is used for a vehicle’s safety, security, and connectivity. General Motors collaborated with AT&T (U.S.) in order to offer LTE connection in their vehicles. GM OnStar with LTE connectivity provides seamless Internet connectivity inside a car.
Another major player in this market is the technology giant Apple (U.S.), established in 1976. Apple Inc. (U.S.) designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. In the connected car ecosystem, Apple (U.S.) provides a connected car platform known as CarPlay, which is a proprietary platform that allows customers to access their smartphone features on an on-screen interface, in-built on the dashboard of a car. The CarPlay platform also allows users to navigate through their iPhone using their voice, and controls on steering wheel and dashboard. Apple (U.S.) is said to be working on a connected car of its own and it is being speculated that the company is building its competency when it comes to the parts and production methods needed to develop a connected car.
Connected Car Market by Connectivity Form Factor (Embedded, Tethered, Integrated), Connectivity Technology (LTE, 3G, HSPA+, Wi-Fi, Bluetooth), Application (Navigation, Telematics, Infotainment) and Geography - Trends & Forecast to 2019 - 2020
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