HOME Research Insight The increasing competition and the need to retaining important customers have made an inevitable option for the large enterprises and SMBs to adopt CRM analytics method while maintaining the integrity of the decision-making process.



The increasing competition and the need to retaining important customers have made an inevitable option for the large enterprises and SMBs to adopt CRM analytics method while maintaining the integrity of the decision-making process.


CRM analytics provides fact-based information on entire sales process and product demand, customer price sensitivity, and overall pricing effectiveness. It helps the companies to retain their customers by managing and tracking campaign performance. The CRM analytics not only enhances the customer relation in terms of sales and services but also improves the supply chain management thus resulting into lower costs and more competitive pricing.

Through a combination of accelerated product development, mergers and acquisitions and ecosystem expansion, the major service providers in this market such as Salesforce.com, SAS institute Inc., SAP AG, Teradata, Accenture, Microsoft, IBM, Oracle and others are experiencing blistering growth in the CRM Analytics market over the past few years.

CRM Analytics market has been segmented by MarketsandMarkets on the basis of verticals such as banking and financial services (BFSI), telecommunication and IT, healthcare & life science, retail & wholesale, manufacturing, transportation and logistics, media and entertainment, energy & utilities, hospitality, and others.

North America is the biggest regional market in the CRM Analytics world that accounts for the largest market share as compared to other regions in 2014. The major growth driver for this region is increasing growth of data generation.

MarketsandMarkets has highlighted these key findings from its latest research report. The CRM Analytics Market: Worldwide Market Forecast and Analysis (2014 2019) report is now for sale. The report provides an overview of the drivers, restraints, and opportunities that impact this market. It also segments and forecasts the overall CRM Analytics market in terms of types, end users, verticals and regions.

Related Reports:

Customer Relationship Management (CRM) Analytics Market by Type (Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, Web & Social Media Analytics) - Global Forecast to 2019

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