HOME Research Insight Players have Adopted Various Growth Strategies, such as Expansions, Acquisitions, Partnerships, Joint Ventures and Collaboration in Customer Experience Management Market



Players have Adopted Various Growth Strategies, such as Expansions, Acquisitions, Partnerships, Joint Ventures and Collaboration in Customer Experience Management Market


Customer experience management market is growing at a high CAGR owing to the increasing need to manage customer experience throughout the customer journey, need of retaining customers, competitive differentiation, and increasing e-commerce & m-commerce.

The key innovators in the CEM market include Adobe Systems Incorporated, Oracle Corporation, Nokia networks, IBM Corporation, and Avaya Inc. These players have adopted various growth strategies, such as expansions, acquisitions, partnerships, joint ventures and collaboration, and new product launches. Partnerships, collaborations & agreements, new product launches, and acquisitions have been the key strategies adopted by leading industry players in order to achieve growth in this market. These strategies accounted for a share of 44%, 33%, and 19% respectively of all growth strategies adopted by market players. Market players have been focusing on these strategies to increase their customer base and capabilities.

In July 2016, Oracle announced the acquisition of NetSuite, a cloud computing company for approximately USD 9.3 billion. With this acquisition, Oracle is planning to integrate its products with NetSuite cloud offerings and expand its market reach and customers. In April 2016, Oracle acquired Crosswise, a leading provider of machine-learning based cross-device data which is used to understand the benefits of cross-device advertising, personalization, and analytics. With this acquisition, Oracle strengthened Oracle Data Cloud Services.

In March 2016, Adobe and ComScore announced a strategic partnership to provide new insights into the media consumption behaviours of digital audiences. ComScore will integrate Adobe Cloud Platform powered by Adobe Analytics into its Cross Media, Audience, and Advertising Product Suites. Adobe will integrate ComScore audience data, including demographics, for Adobe Marketing Cloud customers. This partnership will deliver advanced insights into consumer viewing behavior for better media planning and buying by providing consistent, cross-device audience measurement of video and ad content. In October 2016, MaritzCX announced an application which connects Oracle Sales Cloud users to its customer experience (CX) platform. It is now available in the Oracle Cloud Marketplace, offering added value to both Oracle and MaritzCX users. The MaritzCX Application enables sales teams to have real-time customer feedback.
The customer experience management research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, regulatory landscapes, and value chain in this market.

Related Reports:

Customer Experience Management Market by Touch Point (Company Website, Branch/Store, Web, Call Center), Vertical (IT Communication Service Provider, BFSI, Healthcare, Manufacturing, Travel & hospitality), and Region - Global Forecast to 2021

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