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New Product Launches with Technological Advancements, a Key Strategy Adopted by Leading Market Players to Foster their Growth in the Global Diagnostic Imaging Market
The diagnostic ultrasound imaging systems market was dominated by GE Healthcare in 2012 who adopted new product launches and collaborations as key strategies to maintain its leadership position. GE Healthcare was followed by Philips Healthcare who held a share of ~20% in the ultrasound systems market. 2D ultrasound imaging systems accounted for the largest share of the global ultrasound imaging systems market in 2013, followed by 3D/4D imaging systems and Doppler imaging systems.
The global diagnostic imaging market was dominated by GE Healthcare (U.K.), Philips Healthcare (Netherlands), and Siemens Healthcare (Germany) in 2012. With the largest share, GE Healthcare held the leadership position in the diagnostic imaging market in 2012. GE Healthcare’s business is spread across 100 countries in North America, Europe, Asia, Australia, and South America. GE offers products in various types of modalities, such as computed tomography (CT) scanners, GoldSeal refurbished systems, interventional image guiding systems, magnetic resonance imaging systems, molecular imaging systems, radiography systems, and ultrasound imaging systems. The company adopted the strategies of new product launches and collaborations to maintain its leadership position in the diagnostic imaging market.
Siemens Healthcare (Germany) held the leadership position in the global X-ray imaging systems market in 2012. The company has a strong geographic presence and a robust product portfolio for X-ray imaging systems. The company adopted new product launches and collaborations as a key business strategy to uphold its leadership position in the X-ray imaging systems market. GE Healthcare followed Siemens in the X-ray imaging systems market at a close second position in 2012, and adopted the strategy of developing new and innovative products to increase its product offerings and market share. In X-ray imaging systems, digital imaging accounted for the largest share of the global X-ray imaging systems market in 2013 and is expected to grow at the highest CAGR during the forecast period.
New product launches, product development, collaborations, and geographic expansions were the key growth strategies adopted by leading industry participants. Market players adopted these strategies to expand their product and service portfolios, enter growing markets, and/or increase their market shares. In addition to the top market players, companies such as Hitachi Medical Corporation (Japan), Samsung Medison (South Korea), Shimadzu Corporation (Japan), and Toshiba Medical Systems Corporation (Japan) primarily focused on new product launches and geographic expansions to widen their product offerings and enhance their presence in the global diagnostic imaging market.
Thus, market players are increasingly focusing on developing hybrid diagnostic imaging systems to combine two modalities so as to improve image resolution. Furthermore, companies are investing in ongoing research activities to develop and manufacture innovative technologies.
Diagnostic Imaging Market by X-ray Systems (Digital, Analog, Portable), Computed Tomography, Ultrasound Imaging Systems (2D, 3D, 4D, Doppler), MRI Machines (Closed & Open), and Nuclear Imaging Systems (SPECT, PET, PET/CT) - Global Forecasts to 2018
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