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Dietary Fiber Market Overview- Global Trends & Forecasts to 2019
The global dietary fiber market is highly diversified with companies offering various types of dietary fiber-based products for different consumer groups. The key companies engaged in the production of dietary fibers are Cargill Inc. (U.S.), E.I. DuPont de Nemours (U.S.), Lonza Group (Switzerland), Roquette Freres (France), Ingredion (U.S.), SAS Nexira (France), SunOpta (Canada), and Tate & Lyle (U.K.).
The leading dietary fiber manufacturers are focusing on their growth by launching new technologically advanced and innovative products. This strategy will help the companies to focus on their increasing clientele base and selling = dietary fibers with incorporated health benefits. Thus, the companies are complimenting their existing product pipeline with additions and benefits for different product groups for gaining shelf visibility and portraying a brand image. The key objective of this strategy is to increase the market presence and gain additional market share. Thus, from 2010 to 2013, new product launches have led the growth strategies, accounting for a share of 32.4%.
Mergers and acquisitions was the other most preferred strategy by various dietary fiber manufacturers. It is imperative for the top companies to establish their presence in the important growing regions in order to leverage their existing customer relations and venture into new markets. The companies that lead the mergers and acquisitions are SunOpta (Canada) and SAS Nexira (France). Sunopta Ingredients Group recently acquired a grains-handling facility operated as Organic Land Corporation OOD (OLC) located in Silistra, Bulgaria in 2012. This acquisition diversifies their organic processing operations and expands their capabilities into other organic products grown in Bulgaria. These key players are consolidating their presence and increasing their revenues by pursuing new avenues of growth.
The leading players in the dietary fiber market focus on growth by ramping up their production capacities and introducing innovative products to gain a competitive edge and economies of scale. Many players continue to expand their distribution network and work to forge a strong supply chain in order to consolidate their presence in the industry. The threat of new entrants is medium for this market. However, high operating impediments such as economies of scale and acquiring new customers deter the new entrantsí foray.
Dietary Fiber Market by Product Type (Conventional/ Novel & Soluble/ Insoluble) and Application (Food & Pharmaceutical) - Global Trends & Forecasts up to 2019
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