HOME Research Insight Key Players in the Digital Therapeutics Market Pursue Agreements, Collaborations and Partnerships; and Investments as their Key Growth Strategies to Hold Market Position



Key Players in the Digital Therapeutics Market Pursue Agreements, Collaborations and Partnerships; and Investments as their Key Growth Strategies to Hold Market Position


Prominent players in the digital therapeutics market include Proteus Digital Health, Inc. (U.S.), Omada Health Inc. (U.S.), WellDoc Inc. (U.S.), Livongo Health (U.S.), Noom Inc. (U.S.), Ginger.io Inc. (U.S.), Propeller Health (U.S.), 2Morrow Inc. (U.S.), Canary Health Inc. (U.S.), and Mango Health, Inc. (U.S.).

The digital therapeutics market is highly fragmented, diversified, and increasingly competitive, with a large number of small players competing for market space, including startup firms. Each segment has different market players and market leaders. For instance, the prediabetes market was led by Omada in 2015. Omada Health is a leading provider of digital therapeutics for preventable type 2 diabetes and heart disease. Omada’s product portfolio consists of ‘Prevent’, an online diabetes prevention program. The company has succeeded in securing heavy investments which it channelizes into the development, enhancement, and commercialization of its product.

Proteus Digital Health (U.S.) led the digital therapeutics market for medication adherence in 2015. It is a leading provider of digital solutions based on ingestible computing. The company’s strengths lie in its innovative technology and focus on R&D activities for developing innovative products. The company focuses on gaining investments for its growth. In this regard, in July 2014, the company secured an investment of USD 172 million from institutional investors for the manufacturing and development of its digital medicine products. Furthermore, in May 2013, the company received a grant of USD 62.5 million from its investors. This investment was used to support the development of its novel digital medicine products.

The key strategies followed by most companies in the digital therapeutics market are agreements, collaborations, and partnerships; investments; and new product launches. Among all growth strategies adopted by market players, agreements, collaborations, and partnerships accounted for the largest share of the overall growth strategies mapped from 2013 to 2016. Some leading players adopting these strategies include Proteus Digital Health, Inc. (U.S.), Omada Health Inc. (U.S.), WellDoc Inc. (U.S.), Livongo Health (U.S.), Noom Inc. (U.S.), Ginger.io Inc. (U.S.), Propeller Health (U.S.), 2Morrow Inc. (U.S.), and Mango Health Inc. (U.S.).

Related Reports:

Digital Therapeutics Market by Application (Prevention (Prediabetes, Obesity), Care (Diabetes, CVD, CNS, CRD, Smoking Cessation, Musculoskeletal)), Sales Channel (B2C (Patient, Caregiver), B2B (Provider, Payer, Employer, Pharma)) - Global Forecast to 2021

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