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Market Leaders – Driver Safety Market for Passenger Car
The increasing number of fatalities resulting from road accidents across the globe have served to highlight the crucial role of driver safety in passenger cars and off-highway vehicles. The study covers the driver safety market in terms of driver fatigue and distraction monitoring systems. The market for passenger car driver safety systems, which include eye-tracking/blink-monitoring, facial expressions/head movements, heart rate-monitoring, pressure/angle steering sensors, and lane departure systems, is projected to grow at a CAGR of 6.24% during the forecast period, to reach a market size of USD 3.20 billion by 2025. This growth can be attributed to factors such as the increased need for safety solutions for passenger cars, rising demand for luxury and comfort, and increase in the number of fatigue and distraction-related fatalities. The increasing number of investors and government initiatives have also prompted OEMs to develop advanced safety technology.
The key strategy adopted by major players to gain traction in the driver safety market is agreements/partnerships/supply contracts/joint ventures. For instance, in January 2015, Seeing Machines (Australia), Jaguar Land Rover (U.K.), and Intel (U.S.) jointly developed sensing technology to detect driver drowsiness by monitoring the driver’s face and eyes. New product development is another key growth strategy adopted by key players operating in this industry. For instance, Smart Eye AB (Sweden) launched the smallest driver monitoring system at the JSAE 2016 in Yokohama, Japan, which was organized by the Society of Automotive Engineers of Japan Inc. Other companies that adopted this strategy include Harman International (U.S.), Infineon Technologies AG (Germany), Magna International Inc. (Canada), and Tobii AB (Sweden).
The driver safety market is dominated by a few global players, and comprises several regional players. Some of the key manufacturers operating in the market are Smart Eye AB (Sweden), Seeing Machines (Australia), and Tobii AB (Sweden).
Companies such as Robert Bosch GmbH (Germany) have adopted supply contracts as a primary strategy to retain their leading position in the driver fatigue and distraction monitoring system market. For instance, Robert Bosch entered into a supply contract with Volkswagen (Germany). Under this contract, it supplies drowsiness monitoring systems for the VW Passat Alltrack. The drowsiness monitoring system helps detect the driver fatigue level based on information from the steering angle sensor or the electric power steering.
Denso Corporation (Japan) has adopted new product launch as a key strategy to strengthen its market position. The company has invested heavily in R&D activities, and has developed a driver status monitoring system. This system uses facial recognition technology, which helps determine the drivers inactiveness or drowsiness, and consists of a near infra-red camera and electronic control unit (ECU).The ECU detects the angle of the driver’s head and eyelid by analyzing the pictures captured by the camera.
Driver Safety Market for Passenger Cars by Technology (Eye-Tracking/Blink-Monitoring, Facial Expressions/Head Movements, Heart Rate-Monitoring, Pressure/Angle Steering Sensor, and Lane Departure Warning), Off-Highway Vehicle, and Region - Global Forecast to 2025
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