HOME Research Insight IBM and Microsoft Corporation are Leading Players in Embedded Analytics Market

IBM and Microsoft Corporation are Leading Players in Embedded Analytics Market

Organizations have deployed embedded analytics to reduce the efforts of IT teams to analyze huge chunks of data by using analytical software separately. Hence, integrating analytical content and capabilities within business applications seems to be an easy way for enterprises to get quick actionable insights. The embedded analytical tools analyze heterogeneous data from various data sources such as social media, mobile data, internet, and much more. Advent of big data and Internet of Things (IoT) and increasing dependence on mobile and cloud technologies have fueled the growth of embedded analytics. The market is projected to reach USD 46.19 Billion by 2021, and to grow at a Compound Annual Growth Rate (CAGR) of 13.6% during the forecast period (2016–2021).

The major vendors prevailing in the market space include Microsoft Corporation (U.S.), IBM Corporation (U.S.), SAP SE (Germany), OpenText Corporation (Canada), Microstrategy Incorporation (U.S.), Logi Analytics (U.S.), Sisense Inc. (U.S.), Birst, Inc. (U.S.), Information Builders (U.S.), TIBCO Software Inc. (U.S.), and Qlik (U.S.). Players in this sector have embraced different strategies to extend their worldwide presence and expand their market share. Partnerships, collaborations, acquisitions, and new product launches are some of the significant strategies embraced by the market players to accomplish development in the embedded analytics market. IBM, Microsoft has adopted these strategies to enhance its product portfolio in order to cater its client base in better way in embedded analytics market space.

IBM is one of the leading players in the embedded analytics market. The company has adopted both organic as well as inorganic strategies to enhance its presence in this market space. The company has made various partnerships and strategic alliances with local as well as global players. Along with this, the company has acquired a few renowned players, such as Truven Health analytics, to enhance its client base and customer experience. Moreover, the company has prominently adopted organic strategies as well to sustain its competitive position in the embedded analytics market.

Microsoft Corporation is another major provider of embedded analytics applications. The company has various offices worldwide including the Americas, Europe, Middle East, and Africa (EMEA), and Asia-Pacific (APAC). Microsoft Corporation offers a broad range of products related to advance analytics, big data discovery, cloud analytics, and much more. The company focuses more on inorganic growth strategies to tap into the embedded analytics market. For instance, Microsoft Corporation and Jabil collaborated to build Jabil’s predictive analytics on Microsoft Azure Machine Learning.

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Embedded Analytics Market by Tool (Dashboards & Data Visualization, Self-Service, Benchmarking, and Reporting), Business Application (Marketing, Sales, Operations, Finance and Human Resources), Deployment, Vertical, and Region - Global Forecast to 2021

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