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New Product Launch is the Key Strategy Adopted by Leading Market Players in Emulsifires Market
New product launch is the key strategy adopted by the market players to achieve growth in the global emulsifiers market. This strategy accounted for 48.57% of all the growth strategies adopted by market players between 2011 and 2016. The leading market players have adopted new product launch as their primary growth strategy. Companies also adopted the strategy of mergers & acquisitions to increase their product portfolio. This approach accounted for 34.29% of all the growth strategies adopted by market players during the above-mentioned period. Mergers & acquisitions accounted for 17.14% of all the growth strategies followed by the market players in the emulsifiers market.
Asia-Pacific and Europe were the most active regions, in terms of strategic initiatives undertaken between 2011and 2016. New product launch was the most favored strategy in Asia-Pacific. The region accounted for 65% of all new product launches witnessed between 2011 and 2016. Companies adopted both, organic and inorganic growth strategies such as expansions, mergers & acquisitions, and new product launches to strengthen their foothold in the global emulsifiers market.
The Dow Corning accounted for the largest share of all the development activities undertaken in the market. The company follows dynamic growth strategies, focusing on new product launches, expansions, and mergers & acquisition to increase its presence in the Asia-Pacific and other developing markets. Dow Corning accounted for the largest share in the emulsifiers market with 30% market share during the reviewed period between 2011 and 2016. The company focuses on new product launches as its key business strategies to ensure growth in the emulsifiers market. Apart from O/W and W/O emulsifiers, the company also launched silicone emulsifiers ES-5600, which are used in liquid foundation, cream foundation, body milk, and sunscreen lotions.
Cargill has gained a strong foothold in the global emulsifiers market. It is focusing on organic growth and has enhanced its product portfolio in the food emulsifiers market through various growth strategies, such as expansions and joint ventures, to meet the growing demand from customers. Cargill completed acquisition of ADMís global chocolate business for an enterprise value of USD 440 million. Through this, the company would improve its productivity and quality of its chocolateís product line.
Emulsifiers Market by Source (Bio-based and Synthetic), Application (Food Emulsifiers, Cosmetics & Personal Care, Oilfield Chemical, Pharmaceutical, and Agrochemical), and Region - Global Forecast to 2021
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