HOME Research Insight Contracts and New Product Launches are the key Strategies Adopted by Leading Players to Achieve Growth in the Enhanced Vision Systems Market



Contracts and New Product Launches are the key Strategies Adopted by Leading Players to Achieve Growth in the Enhanced Vision Systems Market


Enhanced vision system (EVS) is a technology that enhances an aircraft pilot’s visual ability to fly safely during extreme weather conditions or in darkness. Weather, night, smoke, and other obstructions to vision can compromise safety, especially when flying in close proximity to the ground. The EVS technology can improve safety in these situations and help in reducing general aviation accidents.

The enhanced vision systems market is projected to grow from USD 202.7 million in 2016 to USD 250.4 million by 2021, at a CAGR of 4.32% during the forecast period. Aircraft safety, situational awareness, and reliable operations at low visibility are factors driving the growth of the enhanced vision systems market. Key players operating in the enhanced vision systems market are Honeywell International, Inc. (U.S.), United Technologies Corporation (U.S.), L-3 Communications Holdings, Inc. (U.S.), Thales Group (France), and Elbit Systems Ltd. (Israel).

Contracts and new product launches are the key strategies adopted by leading players to achieve growth in the enhanced vision systems market. These players focus on entering new markets by launching technologically advanced and cost-effective products and acquiring new businesses. Their core competencies include widespread geographical presence and high R&D expenditure.

Honeywell International, Inc. holds 27% share of the enhanced vision systems market. The company focuses on new contracts as well as carrying out innovations for each of its products that are launched in the market. For instance, in 2016, Honeywell Aerospace, a subsidiary of Honeywell International, Inc., provided its synthetic vision systems to Gulfstream GIV and GV operators. The purpose was to offer cockpit safety technologies to modernize and enhance aircraft safety. In the same year, Cessna Aircraft Company selected Honeywell’s Primus Epic integrated cockpit systems, which includes the SmartView Synthetic Vision System (SVS), for its new business jet Cessna Citation Hemisphere. This system enables the pilot a 3-D view of the outside world even during low visibility conditions.

In June 2015, Sensors Unlimited, a unit of UTC Aerospace Systems, launched 320CSX, which is the latest product introduced in its MicroSWIR short wave infrared (SWIR) video camera line. The product offers a lens interface on the front end and a modular output on the backend. UTC Aerospace Systems is a part of the United Technologies Corporation (U.S.).

Related Reports:

Enhanced Vision System Market by Technology (Infrared, Synthetic Vision Systems, GPS, Millimeter Wave Radar), Component (Sensors, Processing Units, Control Electronics, Camera, Display), Platform (Fixed, Rotary) and Region - Global Forecast to 2021

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