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The Enterprise File Sharing and Synchronization (EFSS) Market is Highly Competitive, With a Large Number of Global and Local Market Players
The Enterprise File Sharing and Synchronization (EFSS) market is highly competitive, with a large number of global and local market players. The major key players in this market are Microsoft, Google, AirWatch by VMWare, Citrix, WatchDox by Blackberry, Egnyte, Dropbox, Sugarsync and Syncplicity. These players adopted various strategies to expand their presence, improve their product portfolio, and increase their market shares. The strategy of partnerships, agreements, and collaborations is the major strategy adopted by the market players followed by new product launches to achieve growth in the EFSS market.
The strategy of partnerships, agreements, and collaborations accounted for the largest share of 45% of the total strategic developments in the global EFSS market. Major vendors such as Box, Dropbox, AirWatch by VMware, Citrix, SugarSync, Syncplicity, WatchDox by BlackBerry, and Egnyte adopted these strategies to increase their geographic presence and expand their product portfolios to newer markets. For instance, in December 2015, Box entered into a strategic partnership with IBM (a technology and consulting corporation) to deliver joint solutions for enterprise content management and collaboration solutions. In the same month, Dropbox partnered with Vodafone (a U.K. multi-national telecommunication company) to offer a data and storage package as business platform to Australian SMBs.
New product launches accounted for a share of 29% of all the growth strategies adopted by the players in the EFSSarket. The key market players such as Dropbox, Microsoft, AirWatch by VMware, Citrix, Syncplicity, and WatchDox by BlackBerry, Box, and Egnyte adopted new product launches as an eminent strategy to expand their client base and enter into new market spaces with improved solution capabilities. For instance, in January 2016, Dropbox released its EFSS application for Windows 10 installed on tablets. The company already provides the application for Windows desktops. In May 2015, Citrix unveiled Citrix Workspace Cloud that simplifies delivery of a wide-range of IT tools and services for EFSS across any device from any location.
Companies such as Microsoft, AirWatch by VMware, Egnyte, Box, WatchDox by BlackBerry, and Dropbox adopted the strategy of mergers and acquisitions, which have enabled these companies to expand their business, serve new customers, and improve their products portfolio.This strategy accounted for 14% of the total strategic developments in the EFSS market. In January 2015, Dropbox acquired CloudOn, an Israel-based mobile productivity tools developer, to expand in the European region. In June 2013, AirWatch by VMware acquired Motorola Solutions’ Managed Service Provider (MSP) business to improve the Enterprise Mobility Management (EMM) solutions.
Enterprise File Sharing and Synchronization (EFSS) Market by Application Types (Enterprise Storage & Backup, Cloud Virtualization, Document Collaboration, Content Management and Enterprise Mobility), by Deployment Type (Hosted and On-Premises), by Vertical, by Region - Global Forecast to 2020
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