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Eubiotics Market – New Revenue Pockets
Eubiotics are defined as the natural digestive stimulants, which create healthy microflora balance in the gastrointestinal tract essential for animal production. The term refers to feed additives such as probiotics, prebiotics, essential oils, and organic acids.
Europe is the largest market for eubiotics with Germany accounting for a majority share in 2013 followed by France and U.K. The safety of animals against the outbreak of various diseases and the alternate use eubiotics for the banned antibiotics (growth promoters) in EU in 2006 is boosting the demand for probiotics, prebiotics, organic acids, and essentials in animal feed in the European countries. Also, the growing demand for meat products of various livestock, have led to European region to being one of the major importers of meat products.
Asia-Pacific is another major market for eubiotics. The rapid economic growth in some of the emerging economies such as China, India, and others, is driving the consumption of meat and increase in demand for animal protein. This provides tremendous opportunity for eubiotic manufacturers to supply to the increasing demand, for more and superior-quality animal feed. Towards this, expansion and mergers & acquisitions, are the best development strategies being adopted by the players to tap the emerging, high-growth markets, and garner a larger market share.
North America also has a tremendous growth potential in the field of eubiotics and is the fastest-growing region. The U.S. dominated the eubiotics market with market share of about 71% in 2012. The apposite growth of animal health, ban on the usage of antibiotics for growth promotion in the U.S, and rising demand for meat and dairy products is driving the growth for eubiotics in North America region.
Eubiotics Market by Type (Probiotics, Prebiotics, Organic Acids, Essential Oils), Livestock (Pork/Swine, Poultry, Ruminant, Aquaculture, Others) & by Geography (North America, Europe, Asia-Pacific, Rest of the World) – Global Trends & Forecasts to 2019
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