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The Global Fertility Testing Devices Market is Highly Competitive, With a Large Number of Small Market Players
The global fertility testing devices market is highly competitive, with a large number of small market players. As of 2014, the global fertility testing devices market was dominated by SPD Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co., Inc. (U.S.), and Prestige Brands Holdings, Inc. (U.S.), which accounted for a market share of more than 50% in 2014. Other players in this market include Geratherm Medical AG (Germany), HiLin Life Products, Inc. (U.S.), Fairhaven Health, LLC (U.S.), and Fertility Focus Limited (U.K.).
SPD Swiss Precision Diagnostics held the leadership position in the overall fertility testing devices market. SPD possesses the combined strength of Alere’s low-cost manufacturing and product innovation competencies along with P&G’s world-class sales, marketing, and distribution capabilities. The company has a broad product portfolio for both fertility monitors as well as ovulation tests. In order to sustain its leadership position and ensure future growth, the company adopts several organic growth strategies such as new product launches and inorganic growth strategies such as agreements. In June 2013, the company launched the ‘Digital Ovulation Test with Dual Hormone Indicator’ under its ‘Clearblue’ brand. Likewise, in April 2014, the company entered into an agreement with DKSH Management Ltd. (China), to market and distribute its ‘Clearblue’ products in China.
Church & Dwight held the second-largest share in the fertility testing devices market, due to its broad product portfolio and wide geographical reach. The company adopts expansion as its growth strategies to strengthen its footprint in the global fertility testing devices market. Under its personal care product category, the company provides ovulation-testing devices under the brand “FIRST RESPONSE”. For nearly 30 years, “FIRST RESPONSE” has been a pioneer in the field of women’s health, with a portfolio of innovative ovulation and pregnancy test kits. The company has a significant market presence in both mature and emerging markets, including Mexico, Australia, Canada, the U.K., France, and Spain, and a strong distribution network. This aids the company in effectively distributing its products and addressing local customer demands.
In the global fertility testing devices market, leading players are majorly adopting the strategies of new product launches, agreements, partnerships, and expansion. Market players are adopting these strategies to develop novel fertility testing devices, expand their product portfolio, enter growing markets, and increase their market shares in the ovulation testing industry. Key players in the fertility testing devices market include SPD Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co., Inc. (U.S.), Prestige Brands Holdings, Inc. (U.S.), Fairhaven Health, LLC (U.S.), HiLin Life Products, Inc. (U.S.), Fertility Focus Limited (U.K.), and Geratherm Medical AG (Germany).
Fertility Testing Devices Market by Product (Ovulation Prediction Kit & Fertility Monitor (Urine-based, Saliva-based, & Basal Body Temperature)), Mode of Purchase (Prescription & OTC), & Region - Global Forecast to 2020
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