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Key Strategies Such as Acquisitions, New Product Developments, and Expansions Were Adopted by the Prominent Players in the Fertilizer Additives Market
The key players in the fertilizer additives market include Clairant (Switzerland), KAO Corporation (Japan), Novochem Group (Netherlands), and ArrMaz (U.S.). Other players include Filtra Catalysts & Chemicals Ltd. (India), Amit Trading LTD. (Israel), Chemipol (Spain), and Forbon Technology (China) also have a strong position in the global fertilizer additives market.
Key strategies such as acquisitions, new product developments, and expansions were adopted by the prominent players in the fertilizer additives market. These players invested in R&D capabilities to offer diversified product portfolios to keep up with new generation fertilizer additive products and to strengthen their market position. Expansions formed a key strategy for the industry players to achieve growth and expand their presence in the global fertilizer additives market. This strategy accounted for the largest share of all the developments from January 2011 to July 2016.
In April 2014, Clariant established its plant in Casablanca, Morocco and increase its global footprint with the production of polymers and chemical blends for the African and Middle East mining industry. This new expansion also includes the Clariant Mining Solutions laboratory to focus on supporting the phosphate industry in flotation, fertilizer additives, and process chemicals.
Strategic expansions and new product developments were the core strengths of the leading players in this market. These core strengths helped the players to diversify their businesses geographically and strengthen distribution networks. Market leaders such as Clairant (Switzerland), KAO Corporation (Japan), and Novochem Group (Netherlands) have successfully tapped the potential markets through expansions and acquisitions. These companies are focused on offering a wide range of innovative products for various applications to cater to the large customer base across the world.
Product innovation is a critical success factor in this market, with participants frequently filing patents to increase or preserve their market share. The market for fertilizer additives is shifting towards multifunctional additives. As a result, the competition between companies to launch an additive with multiple functionalities, decreases the total requirement for additives.
In November 2015, ArrMaz opened its new Chemical Manufacturing Plant located at AL Jalamid in Saudi Arabia. The AL Jalamid plant produces a full range of custom-formulated process aids and additives for the processing of phosphate ore and the production of phosphate fertilizers chemicals to support the growth of the Saudi Arabian phosphate industry.
Fertilizer Additives Market by Function (Anticaking, Dedusting, Antifoaming, Hydrophobic, and corrosion Inhibitor), Application (Urea, Ammonium Nitrate, DAP, MAP, Ammonium Sulphate, and TSP), Form of Application, and Region - Global Forecast to 2021
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