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Market Leaders - Fillings & Toppings Market


The key players in the fillings & toppings market include Cargill (U.S.), Archer Daniels Midland Company (U.S.), Barry Callebaut (Switzerland), Tate & Lyle PLC (U.K.), AGRANA (Austria), and Associated British Foods plc (U.K.). Other players in this segment including AAK AB (Sweden), Ashland (U.S.), Highlander Partners, L.P. (U.S.) and Zentis GmbH & Co. KG (Germany) have a strong presence in the market.

Key strategies such as new product launches, expansions, investments, acquisitions, agreements, partnerships, and collaborations were adopted by the prominent players to meet the increase in demand for fillings & toppings in the confectionery products, bakery products, and dairy products & frozen desserts. The leading players invested in R&D capabilities, to offer diversified product portfolios and strengthen their market position.

Innovative new product launches, strategic acquisitions, and organic expansions, were the core strengths of the leading players of the fillings & toppings market; these strategies were adopted by the players to increase their market presence. They helped the players diversify their businesses geographically, strengthen distribution networks, and enhance their product portfolios. Market leaders such as Cargill (U.S.), Archer Daniels Midland Company (U.S.), Barry Callebaut (Switzerland), Tate & Lyle PLC (U.K.), AGRANA (Austria), and Associated British Foods plc (U.K.) successfully tapped the potential markets through new product launches, expansions, investments, and acquisitions.

For instance, Barry Callebaut (Switzerland), is one of the world’s leading manufacturers of high-quality chocolate and cocoa products. The company intends to focus on growth and expansion strategies, new product launches, along with key acquisitions. It strategizes its expansions and growth plans by incorporating new innovation centres in Chile and Turkey. In November 2015, the company launched a new product, HORIZON sustainable cocoa and chocolate products, which would aim to improve cocoa farmers’ livelihood through increased productivity and community development.

Furthermore, Cargill (U.S.) is engaged in the manufacturing and marketing of food ingredients, agricultural products, risk management, financial, and industrial products and services across the world. The company adopted new product launches, investments, and acquisitions as its business strategies to expand its presence and operations, globally. In July 2015, Cargill launched the product CPulpTex12931, a modified starch, which would be used for texturizing and bakery fillings. In August 2015, Cargill acquired the global chocolate business of Archer Daniels Midland Company (U.S.) for USD 440 million. The acquisition would strengthen its position as a leading player in the cocoa and chocolate industry. Archer Daniels Midland Company (U.S.) offered a distinctive range of innovative and high-quality cocoa and chocolate products, tailor-made for confectionery, bakery, dairy, and other applications.

Related Reports:

Fillings & Toppings Market by Type (Fondants, Creams, Pastes & Variegates, Fruits & Nuts, Sprinkles), Application (Bakery, Confectionery), Flavor (Fruit, Chocolate), Raw Material (Sweeteners, Cocoa), Form (Solid, Liquid) - Global Forecasts to 2022

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