HOME Research Insight New Product Launches were the key Strategies adopted by the Major players to Achieve Growth in the Global Fluorosurfactants Market.



New Product Launches were the key Strategies adopted by the Major players to Achieve Growth in the Global Fluorosurfactants Market.


The global fluorosurfactants market is projected to reach USD 667.4 Million by 2021, at a CAGR of 9.8% from 2016 to 2021. The market is driven by factors such as the need to repaint aging paints in existing buildings and the increased demand for repair & maintenance in the construction sector.

Expansions and new product launches were the key strategies adopted by the major players to achieve growth in the global fluorosurfactants market. These strategies accounted for the major share of all developmental strategies adopted from 2012 to 2016. Some of the major market players that adopted these strategies include The Chemours Company (U.S.), The 3M Company (U.S.), Merck KGaA (Germany), DIC Corporation (Japan), Innovative Chemical Technologies, Inc. (U.S.), and Pilot Chemical Company (U.S.), among others. Besides expansions and new product launches, the strategy of mergers & acquisitions was also widely adopted by the market players to enhance their market shares and expand their geographical reach.

In July 2016, The Chemours Company opened a new Teflon finishes plant in China. This expansion, which enhanced the manufacturing and formulation capabilities of the company, will help cater to the demand of fluorosurfactants in the Asia-Pacific region. Earlier, in 2015, The Chemours Company emerged as a spin-off of E.I. du Pont de Nemours and Co. The company carries out the fluorosurfactants business through its fluoroproducts segment under the brand name CAPSTONE. The company has a wide portfolio of products to cater to the demand of fluorosurfactants in various application areas. The company’s diverse geographical presence and good distribution channel help it grow its business effectively.

In November 2013, Merck KGaA introduced an environmentally friendly short-chain fluorosurfactant Tivida FL-2300 for film forming products & coatings. Tivida FL-2300 is available in Europe and North America. This product was launched to match the regulatory standards of the fluorosurfactants market in Europe and North America. Merck KGaA mainly supplies fluorosurfactants for coating applications under the brand name Tivida FL. Europe and Asia-Pacific are the two major markets for the company contributing approximately an equal share of the revenue. The company strongly focuses its R&D spending on environmentally friendly short-chain fluorosurfactants. EMD Chemicals Inc. (U.S.) is the North American extension of Merck KGaA, for specialty chemicals. The company has its largest presence in the fast-growing Asia-Pacific region.

Related Reports:

Fluorosurfactants Market by Type (Nonionic, Anionic, Amphoteric, and Cationic), Application (Paints & Coatings, Specialty Detergents, Firefighting, and Oilfield & Mining), Region - Global Forecast to 2021

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