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Technological Growth of Food Color Market in Industry
The market for food colors is characterized by the existence of a number of companies and diversified product portfolios. The key market players compete with their diversified products that can be used in a variety of applications by their buyers. The key players in the food colors market are Chr. Hansen (Denmark), D.D. Williamson & Co Inc. (U.S.), Wild Flavors Inc. (U.S.) and Sensient Technologies Corporation (U.S.).
The use of food colors can vary depending on the type of the color and the desired end product. The consumers’ need and demand effects the production of different food colors with specified application. Companies such as Naturex SA (France), FMC Corporation (U.S.), and Döhler Group (Germany) have a strong presence in the market. The other key players in the colors market are Kalsec Inc. (U.S.), Royal DSM (The Netherlands), and Kancor Ingredients Limited (India).
The power of market players can be determined by the different food colors that they offer to their customers. The food color market shows a high level concentration of players and characterizes medium entry barriers for new entrant. The degree of competition of a firm depends on the market share of the different categories of food colors they offer.
Food Colors Market By Type [Natural (Anthocyanin, Carotenoid, Caramel) & Synthetic (Blue, Green, Red, Yellow)], Application (Beverage, Bakery & Confectionery, Dairy & Frozen product, Meat product) & Geography - Global Trends & Forecast To 2019
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