HOME Research Insight Frozen Bakery Market - Market Leader

Frozen Bakery Market - Market Leader

Frozen bakery market is stated as the oligopolistic market, with medium competition. Very few players have a strong presence in the international market, while local players dominate the regional markets. The shift towards value-added, natural, and healthy bakery eateries comprise of vitamins, whole grains, and fibers. This functional aspect is seen in the frozen bakery market worldwide, especially in Europe, due to its increasing demand for quick to prepare and healthy food. Consumers in the developed regions have hectic schedule which is the important reason to purchase frozen bakery products. The growth of this market segment banks on consumer preference for a convenient alternative to freshly baked products. The frozen bakery consumption pattern varies from country to country in Europe and North America. For instance, the overall bread consumption amongst the Poles is declining, but is increasing in the Southern and Central European countries.

Frozen Bakery Market Leaders

Frozen Bakery Market

Source: MarketsandMarkets Analysis

Few industry giants such as Lantmannen Unibake (Denmark), Aryzta (Switzerland), etc. dominate the frozen bakery market. The top two players comprise of almost 10.3% of the total market share. Other companies such as Cargill Foods (U.S.), Kellogg’s (U.S.), Europastry (Spain), General Mills (U.S.), Kerry Group (Ireland), Flower Foods Inc. (U.S.), and Premier Foods (U.K.) have a strong presence in the market. Kellogg’s has a strong presence in North America and specifically in Europe. Aryzta has its operations in North America, South America, Europe, Asia, Australia, and New Zealand. Kerry Group, giant in food and ingredients manufacturing is also considered the dominant player in the frozen bakery market, expanding its foot-hold from western countries to Asia-Pacific, by acquiring larger players in the frozen bakery business.

From 2010 to 2013, new product launches is the main development activity followed by the key market players. The market players such as Cole’s Quality Foods (U.S.), Europastry (Spain), Grupo Bimbo (Mexico), etc. have opted for new product launches as their main strategy. Europastry, Pepperidge Farm (U.S.), and Warburtons bakery (U.K.) marked maximum number of new products. The strategy of mergers and acquisitions was the second most important development policy adopted by the market players. Companies such as Lantmannen Unibake (Germany), Associated British Foods Plc (U.K.), Aryzta (Switzerland), Flowers Foods Inc. (U.S.), etc. contributed significantly to this strategy.

Frozen Bakery Market by Types (Frozen Breads, Frozen Pizza Crust, Frozen Pastries, Frozen Cakes, Others), Distribution Channels (Artisan Bakers, Retail, Catering & Industrial, Others) & Geography - Global Trends & Forecasts to 2018


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