HOME Research Insight Development Strategies Adopted by the Market Players to Expand Their Global Presence and Increase Their Market Share between 2014 and 2016 in Greenhouse Films Market



Development Strategies Adopted by the Market Players to Expand Their Global Presence and Increase Their Market Share between 2014 and 2016 in Greenhouse Films Market


Mergers & acquisitions were the key strategies adopted by key industry players to achieve market growth in the global greenhouse film market. This strategy accounted for the largest share of all the development strategies adopted by market players to expand their global presence and increase their market share between 2014 and 2016. The current demand for greenhouse film from greenhouse protected agriculture, and increasing areas under greenhouse protection in various countries such as India, Brazil, Mexico, Spain, and Italy is driving the global greenhouse film market. The increasing demand for greenhouse protected agricultural crops has encouraged companies to adopt various growth strategies. Some of the leading greenhouse film manufacturers are Gineger Plastic Products Ltd. (Israel), Plastika Kritis S.A. (Greece), RKW SE (Germany), Agriplast Srl (Italy), bpi. Visqueen (U.K.), POLIFILM EXTRUSION GmbH(Germany), Grupo Armando Alvarez (Spain), Eiffel S.p.A (Italy), Fvg Folien Vertriebs GmbH (Germany), A.A Politiv (1999) Ltd. (Israel), Agripolyane (France), and others. These companies have adopted various organic and inorganic growth strategies to improve their businesses and maintain their global market share.

Companies adopted strategies such as investments & expansions, new product launches, mergers & acquisitions, and partnerships, contracts & agreements to increase their market share and expand their global distribution network. These strategies accounted for a significant share of the strategies adopted by players in the global greenhouse film market between 2014 and 2016.

The two key players in the greenhouse film market are RKW SE (Germany), and Ginegar Plastic Products Ltd. (Israel). These two players adopted various strategies to increase their reach in the greenhouse film market.  RKW SE preferred acquisitions as its major strategy to strengthen its position in the market. In May 2014, RKW SE acquired Biofol film GmbH, a German player engaged in manufacturing agricultural, gardening, and packaging film. This acquisition will help RKW SE to strengthen its position in the European market. Similarly, in April 2014, RKW SE acquired Hyplast N.V. a Belgian company which manufactures agricultural and plastic films. With this acquisition, RKW SEs position has improved in the European as well as global markets.

RKW SEs core competency is its distribution channel. It has a presence in more than 80 countries and exports its products to major countries such as France, Belgium, China, U.S., Canada, and Mexico.

Ginegar Plastic Products Ltd. (Israel) supplies its products to five continents along with strong distribution channels in more than 50 countries. The company also has a strong presence in some of the African countries such as Kenya and Ethiopia. It is the leading player in the 5-layer greenhouse film technology. In June 2014, Ginegar Plastic Products Ltd. collaborated with Plastika Kritis S.A. (Greece) to supply greenhouse film in the South American and African regions. This collaboration will help both companies to improve their market presence in these regions.

Key companies such as Gineger Plastic Products Ltd. (Israel), Plastika Kritis S.A. (Greece), RKW SE (Germany), Agriplast Srl (Italy), bpi. Visqueen (U.K.), POLIFILM EXTRUSION GmbH(Germany), Grupo Armando Alvarez (Spain), Eiffel S.p.A (Italy), Fvg Folien Vertriebs GmbH (Germany), A.A Politiv (1999) (Israel), Agripolyane (France),  are profiled in this report.

Related Reports:

Greenhouse Film Market by Resin Type (Low Density Polyethylene, Linear Low Density Polyethylene, Ethylene Vinyl Acetate), Thickness (80<200 microns, 200 microns, >200 microns), Width Type (4.5M, 5.5 M, 7M, 9M), and Region - Global Forecast to 2021

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