HOME Research Insight Google Inc. (U.S.) Continues to Maintain Its Dominance in the Human Augmentation Market



Google Inc. (U.S.) Continues to Maintain Its Dominance in the Human Augmentation Market


The human augmentation market is expected to show a substantial growth of nearly 43.5% for 2014–2020. The major players in the market are expected to witness a high bargaining power of suppliers and, also, are expected to sense the need to build partnerships with other solution providers in the human augmentation landscape to attain the demands of their end users.

Some of the large corporations operating in the human augmentation market are B-Temia Inc. (U.S.), BrainGate Company (U.S.), Ekso Bionics Holdings, Inc. (U.S.), Google Inc. (U.S.), and Raytheon Company (U.S.), Samsung Electronics Co. Ltd (South Korea), and Vuzix Corporation (U.S.).

Google, Inc. (U.S.) held the leading position in the global human augmentation market in 2014.  Round Concept, LLC (U.S.), announced the launch of an accessory for Google Glass called the “Third Eye”, which gives the wearer, a thermal vision. With thermal imaging, the Google Glass is all set to become the least expensive and the most full-featured thermal/night-vision goggle in the world. The company also focuses a great deal on developing core competencies by investing in promising companies across the globe; for instance, the $542 million investment in Magic Leap, Inc. (U.S.), which designs natural and human-friendly wearable computing interfaces. The company’s primary aim is to develop competencies in robotics, along various dimensions such as the humanoid technologies, imaging technologies, and machine vision technologies, among others; which can be combined with the human augmentation market.

Ekso Bionics Holdings, Inc. (U.S.) was ranked second in the global human augmentation market in 2014.  Ekso Bionics, in collaboration with 3D Systems, Inc. (U.S.), announced the launch of its new product, which is the first ever 3D printed hybrid exoskeleton robotic suit.The company also majorly focuses on contracts and partnerships in order to compete in the human augmentation market. For instance, in October 2014, the company was selected by Boston Dynamics (U.S.) to work on Defense Advanced Research Projects Agency's (DARPA) “Warrior Web Task A” project, which was aimed at developing a lightweight, conformal under-suit, and could be used by an active warfighter.

Related Reports:

Human Augmentation Market by Product (In-Built Augmentation and Wearable Augmentation), Application (Medical, Defense, Industrial), & Geography - Global Forecast to 2020

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