HOME Research Insight New Product Launches as a key Strategy in the Ink Additives Market. In 2016



New Product Launches as a key Strategy in the Ink Additives Market. In 2016


MarketsandMarkets projects the growth of the ink additives market from USD 623.6 Million in 2016 to USD 793.6 Million by 2021 at a CAGR of 4.9%. Increasing usage of printing inks in packaging used across the food & beverage, personal care, and cosmetics industries is expected to drive the overall ink additives market over the next five years. Growing e-commerce and preference for small and efficient packaging is expected to benefit the demand for flexible packaging and corrugated boxes, thereby increasing the demand for ink additives from these segments.

The ink additives market is expected to witness a high growth rate from 2016 to 2021, in terms of value. The key players in the ink additives market are ALTANA AG (Germany), BASF SE (Germany), Evonik Industries (Germany), Huntsman Corporation (U.S.), and Elementis PLC (U.K.). These players have emphasized and adopted various strategies to expand their global presence and increase their market shares. New product launches, expansions & agreements, and joint ventures are some of the major strategies adopted by market players to achieve growth in the ink additives market.

The growth of the ink additives market was largely influenced by new product launches in the past few years. The year 2016 experienced a large number of strategies being used by the top players in the market. Expansions and mergers and acquisitions were the major strategies adopted.

ALTANA AG is a major industry player in the ink additives market. The Additives division of ALTANA AG, BYK additives is famous across the globe for their products used in coating, inks, and plastics industries. The additives range from wetting and dispersing agents to defoamers, wax additives, modifiers, and many more. The company adopted new product launches as a key strategy in the ink additives market. In 2016, the company launched five new products, BYK-1799, AQUACER 1013, AQUACER 1039, an advanced type of DISPERBYK 2205, and AQUACER 530.

Evonik Industries mainly adopted new product launches as a key strategy in the ink additives market. In 2016, the company launched TEGO Rad 2800 and TEGO Dispers 1010. In January, 2017, Evonik completed the acquisition of the specialty and coating additives business of Air Products. This acquisition is expected to help strengthen Evonik’s additives business unit and also secure a leading position for the company in North America.

Related Reports:

Ink Additives Market by Type (Rheology Modifiers, Slip/Rub Materials, Defoamers, Dispersants), Technology (Water-based, Solvent-Based), Process, Application (Packaging, Publishing, Commercial Printing), Region - Global Forecast to 2021

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