HOME Research Insight The key Strategies Adopted by the Major Players in the Interactive Projector Market Include New Product Launches.



The key Strategies Adopted by the Major Players in the Interactive Projector Market Include New Product Launches.


Interactive projectors turn any wall or flat surface into an interactive surface. One can write letters or draw figures on the projected image with an interactive pen. The interactive function allows efficient and effective presentations and promotes information sharing. The interactive projector market was valued at 670.3 Million in 2015 and is expected to reach USD 2,601.6 Million by 2022, growing at a CAGR of 21.5% between 2016 and 2022. The growth of this market is propelled by factors such as increasing adoption of interactive projectors in education segment, significant advantages of interactive projectors over conventional projectors, and low cost of interactive projectors compared to interactive flat panel display and interactive whiteboards

The key strategies adopted by the major players in the interactive projector market include new product launches. The strategy accounted for 61% of all strategies. Companies such as BenQ Corp. (Taiwan) Mimio Boxlight (U.S.), NEC Display Solutions, Ltd. (Japan) are the major companies that adopted this strategy.

Seiko Epson Corp. (Japan) is one of the leading players in the interactive projectors market. The company, together with its subsidiaries, engages in the development, manufacture, sale, and servicing of products in the printing solutions, visual communications, wearable and industrial products, and other businesses in Japan and internationally. The company offers interactive projectors such as BrightLink Pro 1430Wi Collaborative Whiteboarding Solution with Touch, BrightLink 575Wi Interactive WXGA 3LCD Projector, BrightLink 536Wi Interactive WXGA 3LCD Projector, BrightLink 595Wi Interactive WXGA 3LCD Projector, and so on. In the interactive projector market, the company plays important role in serving corporate and education sectors

 BenQ Corp. is one of the leading players of the interactive projectors market. BenQ Corporation is multi-national company that sells and markets technology products, consumer electronics, computing and communications devices under the "BenQ" brand name. Its principal products include TFT LCD monitors, digital projectors, digital cameras, and mobile computing devices. It mainly serves business, education, and home entertainment segments. Some of interactive projectors of the company include BenQ MX882UST, BenQ 819ST, BenQ MX852 UST, and BenQ MH 856 UST, mainly serving education and business segments.

The other companies involved in the interactive projector market include Mimio Boxlight (U.S.), Dell Technologies Inc. (U.S.), Panasonic Corp. (Japan),Casio Computer Co., Ltd. (Japan), NEC Display Solutions, Ltd. (Japan), Optoma Technology Inc. (U.S.), Touchjet Inc. (Singapore), and Delta Electronics Inc. (Taiwan).

Related Reports:

Interactive Projector Market by Technology (DLP, LCD), Projection Distance (Ultra short throw, short throw, and standard throw), Dimension (2D, and 3D), Application (Education, Corporate, and Government), Resolution, and Region - Global Forecast to 2022

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