HOME Research Insight Partnerships, Collaborations, Acquisitions, and New Product Launches are Some of the Significant Strategies Embraced by Market Players in Location Analytics Markets



Partnerships, Collaborations, Acquisitions, and New Product Launches are Some of the Significant Strategies Embraced by Market Players in Location Analytics Markets


Organizations have deployed location analytics solutions and services to get actionable insights from tremendous amounts of location data being generated endlessly. Location analytics helps gain greater understanding from locations or geographic elements of business data. Data generated by businesses often contains a geographical element which can be used for analysis and generation of new insights through a more visual approach. The market is projected to be USD 16.34 Billion by 2021 and to grow at a Compound Annual Growth (CAGR) of 17.6% from 2016 to 2021.

Various vendors prevailing in this market space include SAS Institute (U.S.), TIBCO Software Inc. (U.S.), ESRI (U.S.), Oracle Corporation (U.S.), Pitney Bowes (U.S.), Microsoft Corporation (U.S.), IBM Corporation (U.S.), Galigeo (France), Cisco Systems, Inc. (U.S.), Alteryx, Inc. (U.S.), and SAP SE (Germany). Players in this business sector have embraced different strategies to extend their worldwide presence and expand their market share. Partnerships, collaborations, acquisitions, and new product launches are some of the significant strategies embraced by market players to grow in the location analytics market. Galigeo and Oracle Corporation have adopted these strategies to expand their product portfolio.

SAS Institute is one of the leading players in the location analytics market. As part of its organic growth strategy, SAS develops new products that cater to the needs of its clients in a better manner. Products such as SAS Viya help minimize the time between early-stage analytical exploration and the end result of business value. SAS Viya equips its clients with SAS Visual Analytics, SAS Visual Statistics, SAS Visual Investigator, SAS Visual Data Mining, and Machine Learning.  The inorganic strategies adopted by SAS include partnerships with Toshiba in May 2015, which helped provide retailers with advanced location analytics capabilities and equip the retailers to gain better insights about customer buying behavior and location trends.

TIBCO is another major provider of location analytics solutions and services. The company has various offices worldwide including the Americas, Europe, Middle-East, Africa (EMEA), and Asia-Pacific (APAC). The company provides integration, analytics, and event processing software for companies to use on-premises or as a part of cloud computing environment. The partnership with DEFTeam Solutions helped TIBCO expand its presence in the Middle East and APAC markets. The acquisition of Maporama Solutions helped deliver better experience to the audience. In June 2015, TIBCO launched Jaspersoft 6.1, an updated embedded business intelligence platform and the latest update to its TIBCO Spotfire data analytics software, enabling clients to discover insights faster with improved analysis and data-wrangling capabilities.

Related Reports:

Location Analytics Market by Application, Component (Software and Services), Location (Indoor and Outdoor), Organization Size, Deployment Model (On-Premises and Hosted), Industry Vertical, and Region - Global Forecast to 2021

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