HOME Research Insight Intuitive Surgical, Hansen Medical, Titan Medical, Health Robotics, and MAKO Surgical Compete in the Medical Robotic Systems Market



Intuitive Surgical, Hansen Medical, Titan Medical, Health Robotics, and MAKO Surgical Compete in the Medical Robotic Systems Market


Over the years, medical robotics has evolved significantly and is widely used for the treatment of various neurologic, orthopedic, and gynecological disorders. In the past few years, the market has witnessed significant technological advancements, as companies have introduced new robotic systems. This has aided in the diagnosis and treatment of diseases, helped to increase the efficiency of robot-assisted procedures, and has enabled better patient care. This technologically driven market has witnessed a number of offerings by big as well as small companies. For instance, in October 2013, Health Robotics (Italy) launched a new i.v. Robot—i.v. STATION 2; while Swisslog launched the RoboCourier Autonomous Mobile Robot in July 2013.

Based on the revenues gained from surgical robotics, the overall surgical robotic systems market is dominated by four major players contributing to approximately XX% of the surgical robotics market. These players include Intuitive Surgical, Inc. (U.S.), MAKO Surgical Corp. (U.S.), Mazor Robotics Ltd. (Israel), and Hansen Medical, Inc. (U.S.).
Intuitive—a pioneer in the field of surgical robotics—provides a broad range of services and has a strong sales force, which has helped it to remain the undisputed market leader for surgical robotics. In addition to the da Vinci Surgical System, the firm also offers instruments and accessories such as EndoWrist Instruments, da Vinci Single-Site, EndoWrist One Vessel Sealer, EndoWrist Stapler 45 Instruments, and other accessory products. The firm primarily focuses on product innovations as a growth strategy and was supported by an R&D intensity of nearly XX% in 2013. In line with this strategy, the company launched three generations of da Vinci surgical systems—da Vinci Si Surgical System (2009), da Vinci S Surgical System (2006), and the standard da Vinci Surgical System (2000).

However, companies such as MAKO, MAZOR, and Hansen are trying to compete with Intuitive in the field of surgical robotics. The other key players also follow various key growth strategies such as agreements, marketing and promotion activities, new product launches, and acquisitions. Agreements accounted for the largest share—XX%—of the total developments in the medical robotics market. Titan Medical, Inc. accounted for XX% of the agreements, partnerships, and collaborations strategy, followed by Health Robotics S.R.L.; Accuray, Inc.; and RxMedic Systems, Inc. In addition, these companies also entered into various R&D, distribution, and licensing agreements with universities and companies to expand their geographic reach and outsource their research activities. Marketing and promotion activities accounted for the second-largest share—XX%—of the total developments in the medical robotics market. Companies adopted this strategy in order to raise awareness of their product portfolio among the end users and understand their needs in order to create strong platforms for future growth and enter new markets. Key players who adopted the acquisitions strategy include Hansen Medical, Inc. (U.S.), MAKO Surgical Corp. (U.S.), and Vecna Technologies (U.S.).

Related Reports:

Medical Robots Market by Type (Surgical Robot, Rehabilitation Robotics, Telemedicine, Assistive Robots, Orthotics, Prosthetics, Radio Surgery, Exoskeleton) & Application (Orthopedic, Neurology, Laparoscopy)- Global Forecasts to 2018

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