HOME › Research Insight › The Jackson Laboratory & Charles River Laboratories, Inc. Compete in the Mice Model and Services Market, seeking competitive advantage through Agreements, Partnerships, Collaborations, Licensing, and New Product Launches
The Jackson Laboratory & Charles River Laboratories, Inc. Compete in the Mice Model and Services Market, seeking competitive advantage through Agreements, Partnerships, Collaborations, Licensing, and New Product Launches
Animal models have been used since the early days of scientific discovery and still contribute greatly towards understanding complex living systems and diseases. Mice models are the most commonly used animal models that have several benefits over other animal models, including the fact that the genetic makeup of mice is about 95% similar to that of humans.
The mice model market is marked by three major players contributing to approximately 75% of the mice model and services market. These players include The Jackson Laboratory (U.S.), Charles River Laboratories (U.S.), and Taconic Farms, Inc. (U.S.). The Jackson Laboratory—with its competitive pricing and huge inventory of mice models—accounts for the largest volume of mice sold to end users (approximately 3 million in 2012). However, the Charles River Laboratories is the leader in the mice model and services market as it is a for-profit distributor identity, which is in contrast to the non-profit distributor identity of The Jackson Laboratory. The for-profit status of Charles River enables sales of mice models and services at higher prices with significant restriction of mice breeding. Additional rights on breeding and/or cross-breeding are granted with a significantly higher fee, thus further increasing the company’s revenue. However, Jackson Laboratory is also a strong player in the market due to various factors, including its significantly large portfolio of over 2,500 targeted and 1,200 transgenic mutant mouse lines, high focus on in-house innovative mice model development increasing the intellectual property, and the large number of grants received that support the development of its mice model business. In addition, the company also has a strong brand presence with its JAX mice strains. In May 2013, Jackson entered into a cooperative agreement with Charles River Laboratories to provide its JAX mice strains and research services to biomedical researchers in 23 European and Asian countries.
These three players and other mice model companies follow various key growth strategies, such as agreements, partnerships, collaborations, and joint ventures; licensing; grants and funds; and patents, marketing and promotional activities, new product launches and others. In terms of strategies and tactical moves, Jackson Laboratory has been the most aggressive and competent firm in the past three years. The firm has made 17 strategic developments (2010 to 2013) to fortify its foothold in the global mice model market.
Agreements, partnerships, collaborations, and joint ventures was a key strategy adopted by players, accounting for 31.6% of the total strategies from 2010 to 2013. This strategy enables companies to expand their product portfolios and customer base, increase access to each others’ complementary technologies for research activities, jointly establish facilities for the production of mice models, and co-distribute mice models to end users. Taconic Farms, Inc. (U.S.) had the highest percentage (32%) out of the total 31 agreements, partnerships, collaborations, and joint ventures-related developments witnessed by the industry (2010 to 2013). The company entered into agreements, alliances, strategic partnerships, and exclusive marketing and distribution agreements with several companies and institutes that are involved in R&D activities and that have requirements for mice models.
Strategies such as licensing, grants and funds, marketing and promotional activities, expansions, patents, and new product launches jointly accounted for almost 59% of the total strategies. These strategies provide significant benefits to the companies, such as licensing and patents augment the market shares due to increased revenues from royalties, grants and funds increase the production capacities for mice models, expansions increase the geographical reach of the companies, and new product launches help in increasing the customer base. Thus, the companies are investing efforts and resources in these strategies that help them gain a competitive advantage in the mice model market.
Mice Model Market - by Type [Inbred, Knockout, Conditioned], Technology [Microinjection, Embryonic Stem Cell], Disease [Oncology, Immunology, CNS], Service [Breeding, Cryopreservation, Quarantine] & Care Products [Cages, Bedding, Feed] - Forecasts to 2018
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